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DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T224500
DTSTAMP:20260310T202619Z
CREATED:20260310T202619Z
LAST-MODIFIED:20260310T202619Z
UID:10000807-1787910300-1787957100@farwestshow.com
SUMMARY:Factors Influencing Photosynthesis
DESCRIPTION:Speaker: Javier Salas\, entrepreneur \nCompensation and saturation points. Water and nutrients. Biotic and abiotic factors. How it translates to photosynthesis and plant development through different growth stages.
URL:https://farwestshow.com/event/factors-influencing-photosynthesis/
LOCATION:Room B119
CATEGORIES:Arborists,Growers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/JavierSalas.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T094500
DTEND;TZID=America/Los_Angeles:20260828T104500
DTSTAMP:20260305T212929Z
CREATED:20260305T212929Z
LAST-MODIFIED:20260305T212929Z
UID:10000802-1787910300-1787913900@farwestshow.com
SUMMARY:How to Recruit\, Train and Retain Talent in the Post-Baby-Boomer Era
DESCRIPTION:Speaker: Erick Harris\, nursery sales director\, Breezy Hill Nursery \nCompanies all over the world have to contend with the fact that Baby Boomers are about to sail off into the sunset. By 2030\, all of the Boomers\, the second biggest generation ever\, will be 65 or older. Because our industry is such a special place to work\, we probably have more Boomers than most industries.  This session will provide the attendees with a tool kit on how to navigate the coming reality and how to recruit\, train and retain the next generation of leaders — the New Lions of the industry.
URL:https://farwestshow.com/event/how-to-recruit-train-and-retain-talent-in-the-post-baby-boomer-era/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ErickHarris.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260828T083000
DTEND;TZID=America/Los_Angeles:20260828T093000
DTSTAMP:20260305T212357Z
CREATED:20260305T212357Z
LAST-MODIFIED:20260305T212357Z
UID:10000801-1787905800-1787909400@farwestshow.com
SUMMARY:From Awareness to Action: Preventing Pesticide Resistance in the Nursery Industry
DESCRIPTION:Speaker: Silvia Rondon\, Ph.D.\, professor and director of the Oregon Integrated Pest Management Center\, Oregon State University \nThis presentation focuses on translating awareness of pesticide resistance into practical management strategies for the nursery industry. Participants will learn how resistance develops\, how integrated pest management (IPM) practices can reduce selection pressure\, and how to implement effective prevention strategies through case studies and applied examples. The session emphasizes sustainable\, data-driven approaches that help preserve pesticide efficacy\, support crop quality\, and strengthen long-term nursery production.
URL:https://farwestshow.com/event/from-awareness-to-action-preventing-pesticide-resistance-in-the-nursery-industry/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Interactive Learning,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish Translation Available,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SilviaRondon.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T123000
DTEND;TZID=America/Los_Angeles:20260827T133000
DTSTAMP:20260305T210237Z
CREATED:20260305T210237Z
LAST-MODIFIED:20260305T210237Z
UID:10000795-1787833800-1787837400@farwestshow.com
SUMMARY:How to Upsell Existing Customers with Engaging Email
DESCRIPTION:Speaker: Katie Elzer-Peters\, CEO\, The Garden of Words LLC \nIn this session\, attendees will learn how to engage their existing customers to sell more services\, higher tiers of service and raise average order value. During the session they’ll also learn and take home templates for batching their email campaigns in preparation for spring so the campaigns are quick to finish and send
URL:https://farwestshow.com/event/how-to-upsell-existing-customers-with-engaging-email/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KatieElzerPeters.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T110000
DTEND;TZID=America/Los_Angeles:20260827T120000
DTSTAMP:20260309T210652Z
CREATED:20260305T193216Z
LAST-MODIFIED:20260309T210652Z
UID:10000789-1787828400-1787832000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 2: Designing Clear Roles\, Skills\, and Pathways
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 2 walks through how to build out job duties\, skills\, pay\, and titles to use in coaching.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-2-designing-clear-roles-skills-and-pathways/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T192803Z
CREATED:20260305T192019Z
LAST-MODIFIED:20260305T192803Z
UID:10000788-1787819400-1787823000@farwestshow.com
SUMMARY:Vascular Streak Dieback (VSD): What Growers Need to Know
DESCRIPTION:Speaker: Luisa Santamaria\, Ph.D.\, professor\, Oregon State University \nVascular streak dieback (VSD) is an emerging disease affecting woody ornamentals in several regions of the United States and has raised concern for nursery production systems. Increased awareness is essential for early detection and prevention in the Pacific Northwest. This session will review key symptoms\, disease biology\, host range\, and environmental conditions that favor infection. Practical management considerations will be discussed to help growers recognize symptoms early\, reduce risk\, and protect plant health in nursery operations.
URL:https://farwestshow.com/event/vascular-streak-dieback-vsd-what-growers-need-to-know/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/LuisaSantamaria.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T191638Z
CREATED:20260305T191545Z
LAST-MODIFIED:20260305T191638Z
UID:10000786-1787819400-1787823000@farwestshow.com
SUMMARY:Promoting Soil Health: A Prescription for Landscape Success
DESCRIPTION:Speaker: Bryce Lane\, distinguished professor emeritus\, North Carolina State University \nAs landscapers\, and gardeners\, we typically spend most of our time thinking above ground. We spend countless hours selecting the right woody plant\, considering the right exposure\, combinations\, size\, color\, and textures. Woody plant’s success is equally dependent on what is going on below ground. A scientific understanding of soil chemistry\, biology\, physics\, and fertility makes us all better at our craft. This talk will address basic soil principles\, and how we can use them to build and maintain healthy soils that maximize woody plant success.
URL:https://farwestshow.com/event/promoting-soil-health-a-prescription-for-landscape-success/
LOCATION:Room B116
CATEGORIES:Arborists,Designers,Landscapers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/BryceLane.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T083000
DTEND;TZID=America/Los_Angeles:20260827T093000
DTSTAMP:20260305T191211Z
CREATED:20260305T191211Z
LAST-MODIFIED:20260305T191211Z
UID:10000785-1787819400-1787823000@farwestshow.com
SUMMARY:Mastering Career Development Planning Part 1: The Foundations of a Career Advancement
DESCRIPTION:Speaker: Neal Glatt\, founder and CEO\, Neal Glatt Sales & Strategy \nEmployees don’t just want a job — they want a clear pathway for growth. A career advancement plan gives them a documented roadmap for developing skills\, earning new responsibilities\, and achieving meaningful progress in their careers. When implemented well\, it creates consistency in roles\, pay\, and expectations while driving both individual motivation and organizational performance. This session will give you the tools and structure to design and implement a complete career advancement plan for everyone from seasonal\, front-line employees through senior career professionals. Part 1 introduces the building blocks of this powerful tool for employee motivation and development.
URL:https://farwestshow.com/event/mastering-career-development-planning-part-1-the-foundations-of-a-career-advancement/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/NealGlatt.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T134500
DTEND;TZID=America/Los_Angeles:20260826T144500
DTSTAMP:20260305T224145Z
CREATED:20260305T184614Z
LAST-MODIFIED:20260305T224145Z
UID:10000782-1787751900-1787755500@farwestshow.com
SUMMARY:Chaos to Clarity: Building an AI Stack for Growers and the Green Industry
DESCRIPTION:Speaker: Chris Sabbarese\, co-founder\, Infusion Management Services \nArtificial intelligence is rapidly reshaping how businesses operate\, but many organizations struggle to move from curiosity to practical implementation. This session provides a clear framework for understanding and building an AI technology stack that supports marketing\, communications\, customer engagement\, operational efficiency\, and business decision-making across the green industry. \nAttendees will learn how to evaluate AI opportunities\, prioritize investments based on business impact\, and implement tools responsibly. The focus is on practical strategy — not technical jargon — so participants leave with clarity on where AI fits into their organization and how to move forward confidently.
URL:https://farwestshow.com/event/chaos-to-clarity-building-an-ai-stack-for-growers-and-the-green-industry/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Landscapers,Marketing,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/ChrisSabbarese.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T110000
DTEND;TZID=America/Los_Angeles:20260826T120000
DTSTAMP:20260402T213349Z
CREATED:20260306T212157Z
LAST-MODIFIED:20260402T213349Z
UID:10000804-1787742000-1787745600@farwestshow.com
SUMMARY:KEYNOTE ADDRESS: Charlie Hall\, Ph.D.
DESCRIPTION:Overcoming Decision Paralysis in the Midst of Uncertainty\nWEDNESDAY\, AUGUST 26\, 11 a.m. in Room C124\nFREE to all registered Farwest Participants.\nCharlie Hall\, Ph.D. is a name that resonates deeply within the nursery and landscape community. Growing up on a nursery in western North Carolina\, Hall’s roots in the industry run deep. Today\, he serves as a professor in the Department of Horticultural Sciences at Texas A&M University\, where he also holds the prestigious Ellison Chair in International Floriculture. Hall has become a trusted expert in innovative management and marketing strategies\, financial analysis\, and economic outlook for nursery and greenhouse crops. \nHall’s expertise extends far beyond academia. He is a sought-after speaker at regional\, national\, and international industry events. His ability to translate complex economic concepts into actionable strategies has made him an invaluable resource for green-industry businesses navigating challenges. \nIn his keynote address\, he will provide strategies to help green-industry companies protect and grow their businesses during uncertain times. His unique blend of economic expertise and industry knowledge promises to leave us inspired and equipped to face the challenges ahead.
URL:https://farwestshow.com/event/keynote/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Keynote,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2019/05/CharlieHall.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260306T213730Z
CREATED:20260305T183039Z
LAST-MODIFIED:20260306T213730Z
UID:10000778-1787737500-1787741100@farwestshow.com
SUMMARY:The Art of Chemical Application
DESCRIPTION:Speaker: Edgar Tuna\, greenhouse and nursery crop specialist\, area sales manager Western U.S.\, Envu \nEffective chemical application is far more than simply operating a spray gun or pulling a boom. It is both an art and a science. It requires a good understanding of the equipment being used\, the products applied\, the environmental conditions at the time of treatment\, and the specific characteristics of the application site. Each of these factors plays a critical role in determining product performance and achieving control of the target pest. Specially\, with the rising cost of chemicals and labor\, the applications need to be as efficient and productive as possible.
URL:https://farwestshow.com/event/the-art-of-chemical-application/
LOCATION:Room B113
CATEGORIES:Arborists,English Translation Available,Growers,Landscapers,Municipalities,Pesticide Recertification,Seminars,Spanish,Sustainability
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/EdgarTuna.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260424T224306Z
CREATED:20260305T173452Z
LAST-MODIFIED:20260424T224306Z
UID:10000776-1787737500-1787741100@farwestshow.com
SUMMARY:Listen Up! Garden Podcasts are in Your Customers’ Ears
DESCRIPTION:Speaker: Kathy Jentz\, author\, podcaster\, Washington (DC) Gardener Magazine editor\, GardenDC Podcast \nGarden podcasts are wired directly into your customers’ brains. Their hosts are telling them what to grow and purchase on this unique medium. You need to get hooked on them to reach this growing audience and spread plant knowledge. You’ll learn how to find garden podcasts to pitch them and then how to be an ideal podcast guest. Kathy Jentz\, host and producer of the award-winning GardenDC Podcast. She is experienced as a guest on dozens of other garden podcasts and has the inside tips you need to excel in this format.
URL:https://farwestshow.com/event/listen-up-garden-podcasts-are-in-your-customers-ears/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/KathyJentz.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T094500
DTEND;TZID=America/Los_Angeles:20260826T104500
DTSTAMP:20260312T152743Z
CREATED:20260305T173233Z
LAST-MODIFIED:20260312T152743Z
UID:10000775-1787737500-1787741100@farwestshow.com
SUMMARY:Purchasing 102: A Deeper Dive
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, OBC Northwest Inc.\, Simplot Turf & Horticulture. \nA deeper discussion of today’s supply chain and how it’s affected by issues like tariffs\, price\, environmental legislation\, and long lead times.
URL:https://farwestshow.com/event/purchasing-102-a-deeper-dive/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223111Z
CREATED:20260305T172704Z
LAST-MODIFIED:20260407T223111Z
UID:10000774-1787733000-1787736600@farwestshow.com
SUMMARY:How Diseases Hitch a Ride: When Insects Act as Plant Pathogen Vectors
DESCRIPTION:Speaker: Sierra Laverty\, assistant professor and horticulture educator\, University of Idaho Extension \nSome of the most common greenhouse\, nursery\, and landscape pests are also harbingers of plant diseases. Certain insect pests act as pathogen vectors\, spreading fungal\, bacterial\, and viral diseases from plant to plant like wildfire through a growing operation or landscape. In this presentation\, attendees will learn which insects have this power\, how to identify them\, which diseases they spread and how\, and prevention steps to minimize losses.
URL:https://farwestshow.com/event/how-diseases-hitch-a-ride-when-insects-act-as-plant-pathogen-vectors/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish Translation Available,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/02/SierraLaverty.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T083000
DTEND;TZID=America/Los_Angeles:20260826T093000
DTSTAMP:20260407T223202Z
CREATED:20260305T155209Z
LAST-MODIFIED:20260407T223202Z
UID:10000771-1787733000-1787736600@farwestshow.com
SUMMARY:Purchasing 101: Horticultural Professionals Discuss Purchasing
DESCRIPTION:Panel: Representatives from Growscape\, Monrovia Nursery Company\, Smith Gardens\, Al’s Garden & Home\, Anderson Pots\, and OBC Northwest Inc.. \nPanel discussion on basic purchasing and receiving processes and best practices from three growers and two manufacturers/distributors. Principles and processes that ensure efficient operations by securing the right product\, right customer\, right quantity\, right condition\, right place\, right time\, and right price/cost. Find out how these greenhouse\, nursery\, and retail channel operators navigate purchasing to help maximize value\, reduce costs\, and ensure customer satisfaction.
URL:https://farwestshow.com/event/purchasing-101-horticultural-professionals-discuss-purchasing/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/webp:https://farwestshow.com/wp-content/uploads/2026/03/Farwest-Panel-Discussion.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T094500
DTEND;TZID=America/Los_Angeles:20250822T104500
DTSTAMP:20250326T181954Z
CREATED:20250325T011800Z
LAST-MODIFIED:20250326T181954Z
UID:10000745-1755855900-1755859500@farwestshow.com
SUMMARY:AI for the Green Industry
DESCRIPTION:Speaker: Ashley Wright\, co-founder & CEO of Plantista \nLearn how to overcome labor shortages\, grow revenue\, and optimize inventory by leveraging AI. In this session\, we’ll cover tactical tools and insights — relevant to all green industry owners and operators!
URL:https://farwestshow.com/event/ai-for-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AshleyWright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250822T083000
DTEND;TZID=America/Los_Angeles:20250822T093000
DTSTAMP:20250326T182221Z
CREATED:20250325T011626Z
LAST-MODIFIED:20250326T182221Z
UID:10000744-1755851400-1755855000@farwestshow.com
SUMMARY:The Fundamentals of Resistance Management
DESCRIPTION:Speaker: Raymond A. Cloyd\, Ph.D.\, professor and extension specialist\, Kansas State University \nPESTICIDE CLASS: Spanish Translation\nThis seminar will cover the factors associated with resistance management including how resistance occurs\, mechanisms of resistance\, and the biological factors that promote resistance developing in insect and/or mite pest populations. It will then discuss\, in detail\, how to delay the prospect of resistance developing to current insecticides and miticides by rotating different modes of action. The presentation will provide applied information that will help you mitigate insect and/or mite pest populations developing resistance to insecticides and miticides.
URL:https://farwestshow.com/event/the-fundamentals-of-resistance-management-3/
LOCATION:Room B113
CATEGORIES:Arborists,Growers,Landscapers,Pesticide Recertification,Retailers,Seminars,Spanish
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2022/04/Cloyd_Raymond.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T133000
DTEND;TZID=America/Los_Angeles:20250821T143000
DTSTAMP:20250326T183525Z
CREATED:20250324T225028Z
LAST-MODIFIED:20250326T183525Z
UID:10000738-1755783000-1755786600@farwestshow.com
SUMMARY:Human Capital Risks When You Have Limited Resources
DESCRIPTION:Speaker: Michael Maggiotto Jr\, PHR\, SHRM-SCP\, director of human resource solutions\, BEST Human Capital & Advisory Group \nAre your people generating unnecessary risks to your business? Do you struggle managing people risks because of limited resources? Simple mistakes can cost a company millions or even end a business altogether. However\, solutions to these risks may be easier than you think. You will learn the following: key risk areas within the green industry\, ranges of costs for compliance violations\, costly impact of turnover\, the positive impact of efficiency improvements\, and best practices and remedies for overcoming these challenges. This session will help business leaders and HR professionals identify and overcome these risks and understand the safe harbor afforded by having an independent 3rd party audit of human capital risks.
URL:https://farwestshow.com/event/human-capital-risks-when-you-have-limited-resources/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MichaelMagiotto.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250515T221216Z
CREATED:20250515T221216Z
LAST-MODIFIED:20250515T221216Z
UID:10000759-1755769500-1755773100@farwestshow.com
SUMMARY:Hot Yards\, Cool Tips: Fire-wise Landscaping 101
DESCRIPTION:Speaker: Amy Jo Detweiler\, professor and Extension horticulturist\, Oregon State University Extension Service \nJoin us for a practical approach to fire-wise landscaping. We’ll break down the basics of the home ignition zone\, what makes some plants fire-resistant (and others not)\, and how smart design and regular maintenance can make a big difference. We’ll also walk through a few local case studies and share plant picks that work well in a fire-wise landscape.
URL:https://farwestshow.com/event/hot-yards-cool-tips-fire-wise-landscaping-101/
LOCATION:Room B119
CATEGORIES:Arborists,Designers,Growers,Landscapers,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/05/Farwest-2025-Speaker-Amy-Jo-Detweiler.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T094500
DTEND;TZID=America/Los_Angeles:20250821T104500
DTSTAMP:20250326T184016Z
CREATED:20250324T222739Z
LAST-MODIFIED:20250326T184016Z
UID:10000731-1755769500-1755773100@farwestshow.com
SUMMARY:Managing and Motivating the Multi-Generational Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nFor the first time in history\, five generations collide in the workforce. However\, the horticulture industry faces mass retirements from the high volume of Baby Boomers in our industry. Gen Z is joining the industry and Millennials are stepping into preceding leadership positions\, bringing new ideas in technology\, management\, communication\, culture and personal and professional values and expectations. You will learn the following: What the current understanding of the horticulture industry is from the perspective of each generation. How leaders are managing today’s workplace standards. Advice and insight on best practices of working alongside and embracing multiple generations.
URL:https://farwestshow.com/event/managing-and-motivating-the-multi-generational-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T103000
DTSTAMP:20250508T175444Z
CREATED:20250324T222521Z
LAST-MODIFIED:20250508T175444Z
UID:10000730-1755765000-1755772200@farwestshow.com
SUMMARY:Getting the Most from Your Beneficials: Handling\, Quality Assessment and Application
DESCRIPTION:Speaker: Suzanne Wainwright-Evans\, Buglady Consulting \nPESTICIDE CLASS 2-Hour Seminar & Spanish Translation\nAlthough the cost of beneficial insects\, predatory mites\, and nematodes has decreased over the decades\, purchasing them remains an investment. Growers need to ensure these biological controls arrive alive and ready to perform. In this session\, Suzanne will cover best practices for receiving beneficial shipments and how to store them if necessary. She will also go over how to assess their quality and quantity though simple grower-friendly methods. Additionally\, she will explore various application methods and how to assess whether your beneficials are being released alive and active. This session is designed for horticulture professionals across all industry segments who rely on biological control agents in their pest management programs.
URL:https://farwestshow.com/event/getting-the-most-from-your-beneficials-handling-quality-assessment-and-application/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Spanish,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/SuzanneWainwright.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250821T083000
DTEND;TZID=America/Los_Angeles:20250821T093000
DTSTAMP:20250326T184928Z
CREATED:20250324T222250Z
LAST-MODIFIED:20250326T184928Z
UID:10000729-1755765000-1755768600@farwestshow.com
SUMMARY:Can Technology and Automation Help Ease Labor Concerns?
DESCRIPTION:Speaker: Connie Lindsay\, sales and marketing manager\, GK Machine Inc. \nAn insightful seminar exploring how advancements in technology and automation can address labor challenges in agriculture. This session will highlight cutting-edge solutions that are transforming the industry. Attendees will gain valuable insights into innovations from GK Machine\, including robotic machines\, automated moving systems\, cutting-edge laser technology\, and the groundbreaking Canopii robotic greenhouse concept. Discover how these tools can improve efficiency\, reduce labor demands\, and streamline processes within your operations. Don’t miss the opportunity to learn how technology-driven solutions shape the future!
URL:https://farwestshow.com/event/can-technology-and-automation-help-ease-labor-concerns/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Designers,Growers,Landscapers,Marketing,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/ConnieLindsay-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T144500
DTEND;TZID=America/Los_Angeles:20250820T154500
DTSTAMP:20250326T204357Z
CREATED:20250324T142157Z
LAST-MODIFIED:20250326T204357Z
UID:10000723-1755701100-1755704700@farwestshow.com
SUMMARY:Creating Your Internet Marketing Plan 2025–2026
DESCRIPTION:Speaker: Ron McCabe\, president\, Everbearing Services \nDigital marketing shapes how customers find and choose services. This session covers proven strategies to strengthen you online presence\, connect with the right audience\, and turn website visits into business growth. Learn how to maximize social media\, create compelling content\, and develop a marketing plan that fits the challenges of the green industry. Expect real-world insights and practical steps you can use immediately to reach more customers and stay competitive.
URL:https://farwestshow.com/event/creating-your-internet-marketing-plan-2025-2026/
LOCATION:Room B110
CATEGORIES:Arborists,Business Practices,Growers,Landscapers,Marketing,Retailers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/RonMcCabe.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182143Z
CREATED:20250324T143407Z
LAST-MODIFIED:20250520T182143Z
UID:10000726-1755698400-1755702000@farwestshow.com
SUMMARY:Attracting the Next Generation to the  Green Industry
DESCRIPTION:Speakers: Broch Martindale\, national nursery and greenhouse account manager at Corteva Agriscience\, Jazmin Albarran executive director of Seed Your Future\, and Rachel Popp\, science teacher at Lake Oswego High School \nFREE Panel Discussion\nWhile labor continues to be one of the largest challenges to the green industry\, what are we doing to connect with the next generation? In this panel discussion you will meet three people who are all working to help students of all ages have access and resources to our fantastic industry. Our industry is changing and so are the employees entering the workforce. Find out what students are looking for and how you can connect with them.
URL:https://farwestshow.com/event/attracting-the-next-generation-to-the-green-industry/
LOCATION:Room C123
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/MartindaleAlbarranPopp2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T140000
DTEND;TZID=America/Los_Angeles:20250820T150000
DTSTAMP:20250520T182059Z
CREATED:20250324T142705Z
LAST-MODIFIED:20250520T182059Z
UID:10000725-1755698400-1755702000@farwestshow.com
SUMMARY:You Can’t Expect What You Can't Inspect
DESCRIPTION:Speaker: John Kennedy\, co-founder of Boomerwrangle \nFREE  Breakout Session\nFostering a culture of measurement and metrics is vital for a profitable and productive workplace in the green industry. Knowing your numbers and sharing them with your team is a great way to create a culture of engagement\, ownership and retention. John will introduce the audience to how good companies become great with a few key performance indicators that can drive your business to the next level of success.
URL:https://farwestshow.com/event/you-cant-expect-what-you-cant-inspect/
LOCATION:Room C124
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Free,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Nursery Science Summit,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/JohnKennedy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T134500
DTEND;TZID=America/Los_Angeles:20250820T144500
DTSTAMP:20250326T204602Z
CREATED:20250324T141716Z
LAST-MODIFIED:20250326T204602Z
UID:10000722-1755697500-1755701100@farwestshow.com
SUMMARY:ODA Case Studies and Lessons Learned
DESCRIPTION:Speaker: Keawe Molifua\, ODA pesticide investigator\, Oregon Department of Agriculture \nPESTICIDE Recertification Class\nThis presentation includes a review of several ODA pesticide investigations from recent years. We will discuss the lessons that can be learned from these investigations to improve future pesticide applications. We will cover topics such as Oregon pesticide law\, proper pesticide application\, record-keeping\, drift prevention\, calibration\, pesticide licensing\, label adherence\, regulatory updates\, pesticide storage and transportation.
URL:https://farwestshow.com/event/oda-case-studies-and-lessons-learned/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Growers,Interactive Learning,Landscapers,Municipalities,Pesticide Recertification,Retailers,Seminars,Urban Foresters
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T123000
DTEND;TZID=America/Los_Angeles:20250820T133000
DTSTAMP:20250326T204810Z
CREATED:20250324T141036Z
LAST-MODIFIED:20250326T204810Z
UID:10000719-1755693000-1755696600@farwestshow.com
SUMMARY:What Am I Missing? Using DNA-based Testing Methods for Detection of Viruses and Viroids.
DESCRIPTION:Speaker: Aubry Field\, founder and lead scientist\, Lizzy Blossom LLC. \nNew viruses and viroids continually arise due to climate change\, international shipment of plants\, and the ability of these pathogens to rapidly evolve and adapt to their environment. Different DNA versions of a virus or viroid can sometimes go undetected depending on which method is utilized for testing. Examples of missed detection will be discussed and how DNA-based techniques can identify these new deviants.
URL:https://farwestshow.com/event/what-am-i-missing-using-dna-based-testing-methods-for-detection-of-viruses-and-viroids/
LOCATION:Room B116
CATEGORIES:Arborists,Breeders,Growers,Seminars
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/AubryField.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20250804T165237Z
CREATED:20250324T140503Z
LAST-MODIFIED:20250804T165237Z
UID:10000716-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Training in Your IPM Program
DESCRIPTION:Speaker: Broch Martindale\, national nursery and greenhouse account manager\, Corteva Agriscience \nSpanish Translation \nHow we train greatly depends on several factors. In this talk Martindale will demonstrate the importance in training your team. Martindale will highlight some techniques for you to use the next time you train members of your team. Training often gets a negative feel but that’s because you haven’t connected to your team. Martindale will walk us through the steps on how to build a robust training program.
URL:https://farwestshow.com/event/the-importance-of-training-in-your-ipm-program/
LOCATION:Room B113
CATEGORIES:Arborists,Breeders,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Pesticide Recertification,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/BrochMartindale.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T094500
DTEND;TZID=America/Los_Angeles:20250820T104500
DTSTAMP:20250326T205305Z
CREATED:20250324T135330Z
LAST-MODIFIED:20250326T205305Z
UID:10000713-1755683100-1755686700@farwestshow.com
SUMMARY:The Importance of Emotional Intelligence in the Green Industry
DESCRIPTION:Speakers: Todd Downing\, managing partner at BEST Human Capital & Advisory Group and Paige Franks\, senior executive search advisor at BEST Human Capital & Advisory Group \nAs innovations in technology\, automation and AI are on the rise\, our ability to connect with and understand each other on a humanistic and emotional level declines. Now more than ever\, emotional intelligence\, or EQ\, is a valuable and necessary skill in the workplace\, especially in leadership. You will learn the following: What EQ is and its application in the workplace. How EQ influences and benefits the workplace. Resources and strategies for leaders and employees to improve\, measure and evaluate their EQ.
URL:https://farwestshow.com/event/the-importance-of-emotional-intelligence-in-the-green-industry/
LOCATION:Room B110
CATEGORIES:Arborists,Breeders,Business Practices,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2025/03/DowningFranks.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240823T094500
DTEND;TZID=America/Los_Angeles:20240823T104500
DTSTAMP:20240509T221739Z
CREATED:20240426T214551Z
LAST-MODIFIED:20240509T221739Z
UID:10000694-1724406300-1724409900@farwestshow.com
SUMMARY:Key to Mitigate Climate Change Lies Hidden Beneath Our Feet: A Win-Win for Horticulture
DESCRIPTION:Speaker: Mike Amaranthus\, Ph.D. President MycoAnalytics LLC\, Adjunct Associate Professor Oregon State University \nSoils serve as tremendous storehouses of the Earth’s carbon\, and even a small change in the percent carbon in the soil can significantly impact the maintenance of the Earth’s atmosphere. Up to 36% of the annual global carbon emissions are estimated to be stored in the soil’s mycorrhizal mycelial network. In horticulture systems\, there is significant potential for generating a mycelium network on millions of plants and acres. We must manage our relationship with soil and horticulture to produce the plants we need while simultaneously increasing soil fertility\, plant quality and by incorporating carbon into the ground. It’s a win-win for horticulture.
URL:https://farwestshow.com/event/key-to-mitigate-climate-change-lies-hidden-beneath-our-feet-a-win-win-for-horticulture/
LOCATION:Room B119
CATEGORIES:Arborists,Business Practices,Designers,Growers,Interactive Learning,Landscapers,Marketing,Municipalities,Retailers,Seminars,Sustainability,Urban Foresters
ATTACH;FMTTYPE=image/png:https://farwestshow.com/wp-content/uploads/2024/04/Mike-Amaranthus.png
END:VEVENT
END:VCALENDAR