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Speaker: Ian Doescher
When it comes to marketing, where should you start? What are the best principles to live by and questions to ask when you establish strategy, consider tactics, write copy, design materials and reach out to your customers? What does your customers’ overall experience have to do with it? In this session, we’ll walk through the fundamental marketing and branding concepts that help companies large and small tell their stories creatively and effectively. Along the way, we’ll cover which tactics are most important when you’re starting out, how to brainstorm, and much more.