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Speaker: David Roberts
PLEASE NOTE NEW TIME 8:30am-9:30am
Whether working independently or for a major corporation, plant breeders face intense scrutiny when trying to bring a new plant to market. Large corporations introduce dozens of new cultivars every year, leaving little room for subpar plants. Plant breeders often utilize modern innovations and perform extensive trials to ensure their plants stand out in an otherwise crowded field. Join David as he discusses the many facets of plant breeding and trialing for Bailey, the company responsible for internationally acclaimed plant brands like First Editions® and Endless Summer® Hydrangeas.