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Speaker: Christina Salwitz
Color options are abundant, but how do we give guidance to help narrow down the choices? Some people live with a patchwork of colors in the landscape for years, knowing that it doesn’t feel cohesive. Others play it safe with neutral everything (and wonder why their garden lacks personality). How do we address this in a retail setting when we’re supposed to not only be making sales but also be giving design advice in a fast-paced environment with little to no accurate information from customers? Learn how to take cues from your customers and translate that information into sales by understanding how color affects people and their unconscious choices to use this information quickly and efficiently.