2016 Farwest Speakers

(2017 Speaker line-up coming soon)

Brie Arthur

Brie Arthur
Green Industry Communicator

Seminars: Marketing to Generation Me | Fragrance in the Air

As a professional garden industry communicator, Brie Arthur writes, speaks and appears as the Foodscaping correspondent on the PBS television series Growing A Greener World. She serves as the GWA National Director Region IV and is on the Executive Committee of International Plant Propagators Society. With a background in landscape design and more than a decade of experience in nursery production Brie will inspire and encourage attendees to appreciate all of the attributes horticulture has to offer.


Jim Ault

Jim Ault
Director, Chicagoland Grows®
www.chicagolandgrows.org

Seminar: Regional Plant Selection Programs with National Impact

Jim is Director of Ornamental Plant Research at Chicago Botanic Garden, where he both breeds new perennial plants for landscape use and also directs the Chicagoland Grows plant introduction program. Jim handles the perennial plant development, patenting, and distribution, and manages the marketing, licensing, and other administrative responsibilities for Chicagoland Grows.


Dan Benarcik

Dan Benarcik
Horticulturist at Chanticleer
www.chanticleergarden.org | www.danbenarcik.com/home.html

Seminars: Containers - Pots with a Purpose: The Exciting World of Container Culture | Inspiration and Creativity, Taking Cues from Nature

Having spent his entire professional career in the horticulture industry Dan has had the opportunity to see it from many different perspectives. He has a strong sense of rationality in gardens, native plant communities and their aesthetics. Working in the commercial sector led him to greater sense of the field's breadth, along with many professional relationships. These strong industry relationships still serve him to this day. Dan's last two decades have been in public horticulture, where he has shared with audiences his strong understanding of what people see in a garden, what they feel when they experience a garden, and what happens when they "get it".


Carlos E. Bográn, PhD.

Carlos E. Bográn, PhD.
Technical Manager, OHP Inc.
www.ohp.com

Seminars: New Tools of the Trade: Insecticides and Fungicides for Ornamental Crops | Sanitation, Pest Identification and Crop Monitoring

Dr. Bográn has been involved in agricultural research and education for more than 20 years. He is currently President of the Southwestern Branch of the Entomological Society of America (ESA) and subject editor of the journals Integrated Pest Management and Arthropod Management Tests, published by ESA. He is also a member of the American Society of Horticultural Sciences (ASHS) and serves as consulting editor for the journal HortTechnology, published by ASHS. His areas of interest and expertise include: agriculture and agroecosystem biology and ecology, plant health in crop production, integrated pest management, biological control and pesticide management.


Jen Browning

Jen Browning
Technical Service Specialist, BASF Professional & Specialty Solutions

Seminar: Nematodes for Problem Pests in Nursery & Greenhouse

Jen Browning is a technical specialist working in field development for BASF's Turf and Ornamentals division. She is a graduate of Oregon State University with a BS in Horticulture and MS in Entomology and has worked in landscape design, and in retail and wholesale nurseries. Based in the Pacific Northwest, Jen works closely with the nurseries, greenhouses, superintendents and landscape managers to provide solutions and support for success with BASF's line of crop protection products. Jen is involved in many functions of BASF's product line, from chemistry to biologicals.


Ryan Contreras

Ryan Contreras
Associate Professor, Oregon State University
http://horticulture.oregonstate.edu/content/ryan-contreras

Seminar: A Roadmap to Better Plants: Case Studies in Cotoneaster and Mock Orange

Ryan is an Associate Professor of Horticulture at Oregon State University where he teaches plant identification and plant growth & development courses. He also directs the Ornamental Plant Breeding Program, which focuses on developing new cultivars of woody shrubs and trees with improved traits such as disease resistance, habit, fragrance, reduced fertility, and much more.


Owen Dell

Owen Dell
RLA, ASLA, Owen Dell and Associates, LLC
www.owendell.com

Seminar: Sustainable Landscape Management

Owen Dell, RLA, ASLA is an award-winning, internationally admired landscape architect, author and educator. Owen has been part of the landscaping profession since 1971, and he has pioneered many of the practices of sustainable landscaping presently in use worldwide. Owen lectures around the country and internationally on sustainable landscaping and related topics. He is the author of "How to Start a Home-Based Landscaping Business" and "Sustainable Landscaping for Dummies." Owen is also a regular contributor to many national and regional horticultural publications including Sunset Magazine, Fine Gardening, and others. For 5 years he was the co-host and co-creator of the popular Santa Barbara television series, "Garden Wise Guys." He is the principal of Owen Dell & Associates, LLC, in Corvallis, Oregon, specializing in sustainable landscape architectural services.


Dr. Charlie Hall

Dr. Charlie Hall
Professor & Ellison Chair in International Floriculture, Texas A&M University

Seminar: Factors Affecting Short and Long-Term Demand in the Future

Dr. Charlie Hall grew up in the industry on a nursery in Western North Carolina. Although an economist by training, he is currently a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture. His major areas of specialization include innovative management and marketing strategies, financial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops. He is an invited speaker at numerous regional, national, and international meetings of various industry-related associations and organizations. He is particularly known for the enthusiasm, passion, and intensity he exhibits when speaking. Dr. Hall is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA's Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. He also serves as the Chief Economist for AmericanHort.


Pat Hayward

Pat Hayward
Executive Director, Plant Select®
www.plantselect.org

Seminar: Regional Plant Selection Programs with National Impact

Pat has worked in the horticultural industry for 37 years in production, sales, marketing and now as E.D. of Plant Select, a nonprofit organization. She oversees all marketing, R&D, outreach and administration for the nearly 20-year old program.


Peter S. Hicks

Peter S. Hicks
Shareholder at Jordan Ramis PC

Seminar: Employment Law Today: The Wild, Wild West

Peter's practice focuses on litigation and counseling, with an emphasis on employment and commercial matters, including real estate and business disputes. He makes every effort to ensure that his clients fully understand the law and its practical impacts, counseling them on regulatory interpretation, employment contracts, non-competition agreements, trade secret protection, and labor relations and negotiations. Peter has represented local, regional, and national clients in state and federal courts and before administrative agencies, including the Oregon Bureau of Labor and Industries, the Washington Human Rights Commission, and the Equal Employment Opportunity Commission.


Daniel Hinkley

Daniel Hinkley
Plantsman, Consultant and Director of Heronswood Garden
www.danieljhinkley.com

Seminar: Plants with Promise

Dan Hinkley has spent his entire life devoted to horticulture. In 1987, he and his partner, Robert L Jones, founded Heronswood Nursery, devoted to rare and unusual plants. Most of the plant varieties were collected by Hinkley on his twice or thrice yearly trips abroad. The original 15 acre garden at Heronswood remains intact, and under Hinkley's direction is currently undergoing renovation. Hinkley continues to search for plants in the wild across the globe. In the autumn of 2016, he will spend the month of September in the remote mountainous regions of NE India.


Timothy Howard

Timothy Howard
President, Clarity Connect, Inc.

Seminar: Build a Website that Delivers Results You Can Measure

Timothy Howard is the Founder and President of Clarity Connect, Inc. and GardenCenterMarketing.com. From small landscapers and single location garden centers to large wholesale growers, they have designed and delivered a wide range of creative, practical and cost-effective marketing and technological solutions. Timothy's presentations feature real-world examples and take-aways you can implement at little or no cost. He also keeps himself and the audience awake by mixing in humor and some on the spot analysis of attendees' marketing.


Bryce Lane

Bryce Lane
NC State Alumni Distinguished Undergraduate Professor Emeritus, Horticultural Science, NC State University
www.brycehlane.com

Seminars: Pursuit of Leadership | Plants that Save the World

Bryce grew up in Western Massachusetts, where he discovered his passion for plants and telling others about them, while working at a local garden center through high school and college. After earning his BS in Plant Science from the University of Massachusetts in 1979 and an MS in Horticulture from The Ohio State University in 1981, he came to the Department of Horticultural Science at NC State University as a Lecturer, teaching in both the two-year and four-year programs. In 1987 he became the Undergraduate Coordinator, serving the department in that capacity for 26 years. He has received numerous local, regional, and national teaching awards and is frequently invited to speak at many workshops and symposia, about teaching as well as horticulture and gardening. He hosts and produces a three-time, Emmy winning UNC TV public television show called "In the Garden with Bryce Lane", which was on the air for 11 seasons. Bryce retired from NC State in January 2014, and is now spending more time with his family, pursuing the next chapter in his public speaking career, and teaching part time at NC State and the JC Raulston Arboretum.


Weston Miller
Community and Urban Horticulturist, OSU Extension Service

Seminar: Dig Into Soil Health for Home Landscapes

Weston Miller is an associate Professor of Urban Consumer Horticulture for OSU Extension Service. Weston trains citizens and professionals on soil test interpretation and best practices for successful growing.


Brian Minter

Brian Minter
President & Owner, Minter Country Garden
www.mintergardening.com

Seminar: The Changing Dynamics of Garden Retailing

A recipient of the 'Order of Canada' and an 'Honorary Doctorate of Technology', Brian Minter, B.A., is a horticulturist, entrepreneur and co-owner with his wife, Faye, of Minter Country Garden, an innovative destination garden center and greenhouse growing operation in Chilliwack, British Columbia, Canada. Brian is well known from his magazine articles, syndicated newspaper columns and TV and radio programs. Brian is in demand internationally as a speaker by industry and by gardening and tourism groups. In 2014 he was awarded the highest honors given by the Perennial Plant Association and by the Garden Writers Association. Brian has sat on and chaired numerous boards related to his extensive green industry experience. He served two terms as the first Chancellor of the University of the Fraser Valley.


Dean K. Mosdell, Ph.D.

Dean K. Mosdell, Ph.D.
Field Technical Manager Syngenta

Seminar: Diamides, a New Class of Insecticides for Ornamental Plant Production

Dean serves as the Western Technical Manager for the Lawn and Garden business unit of Syngenta. His responsibilities include product stewardship, field testing and technical support of Syngenta products in turf and ornamentals markets for the Western United States. Dean received a BS and MS degree in Agronomy from Virginia Tech, Blacksburg, VA., and a Ph.D from Purdue University, West Lafayette, IN.

Professional Organizations: Crop Science Society of Agronomy
Weed Science Society of America
California Weed Science Society
International Turfgrass Society


Jennifer Nelson
Outreach, Volunteer and Education Program Manager, Tualatin Soil & Water Conservation District

Seminar: Dig Into Soil Health for Home Landscapes

Jennifer Nelson works directly with growers, retailers and the public to educate them on conservation issues related to urban farms and gardens, among many other topics. She has a Master's degree in Environmental Science from the University of Illinois.


Jennifer Noble

Jennifer Noble
Knowledge and Professional Development Administrator, AmericanHort®

Seminar: What If We Knew The Future

Jennifer Noble Serves as AmericanHort's Knowledge and Professional Development Administrator where she is responsible for providing leadership for the association's educational initiatives.

Formally known as the American Horticulture Industry Association, AmericanHort launched in January, 2014, as the consolidation of the American Nursery & Landscape Association (ANLA) and OFA-The Association of Horticulture Professionals. The mission of AmericanHort is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

Noble received her undergraduate degree in communications from Muskingum University and has worked in the learning and development field holding positions in major corporations and Fortune 500 companies prior to joining AmericanHort in 2014. In her free time, she enjoys cooking, canning and gardening on her family's farm.


Kelly D. Norris

Kelly D. Norris
Director of Horticulture, Greater Des Moines Botanical Garden
www.dmbotanicalgarden.com

Seminar: Plants with Style

Kelly D. Norris is an award-winning author and plantsman from Iowa and the first director of horticulture at the Greater Des Moines Botanical Garden. Kelly holds a bachelor's and master's degree in horticulture from Iowa State University. At the garden, Kelly manages design, curation, programming and gardening logistics. Kelly's known for his books A Guide to Bearded Irises: Cultivating the Rainbow for Beginners and Enthusiasts and Plants with Style.

Kelly's horticulture career began at age 15 when he talked his parents into buying a nursery (Rainbow Iris Farm). Kelly is the youngest person to receive the Iowa State Horticultural Society's Presidential Citation, Award of Merit and Honor Award in the organization's 150-year history, awards that exemplify service and contributions to horticulture in Iowa. He is one if the first in the industry to focus on marketing horticulture to emerging demographics of young professionals.


Cory Owens
NRCS State Soil Scientist and Soil Health Coordinator, Oregon NRCS

Seminar: Dig Into Soil Health for Home Landscapes

Cory Owens, NRCS State Soil Scientist and Soil Health Coordinator, leads the technical soil services program across the state helping growers and others learn how healthy soil can be beneficial. Cory did her undergraduate work in soils at OSU and her graduate work at UC Davis.


Jonathan Pedersen

Jonathan Pedersen
Vice President of Business Development, Monrovia(®)
www.monrovia.com

Seminar: Marketing in the Digital Age: Reaching Today's Time-Starved Consumers

With more than 25 years' experience in the horticulture industry—from retail to marketing to intellectual property—Jonathan has a unique ability to merge homeowner insight with industry know-how.

A native of New Zealand and today a full-time resident of Minnesota, he deeply appreciates the challenges home gardeners face. At Monrovia, I'm committed to enhancing the beauty and value of the North American landscape—one garden at a time. By producing the strongest, healthiest plants in the industry, Monrovia offers its customers peace of mind in knowing the quality assurance behind each and every plant.


Jenny Peterson

Jenny Peterson
Designer/Owner, J. Peterson Garden Design
www.jpetersongardendesign.com

Seminar: Selling Wellness: Cultivating the Relationship between Gardening and a Healthy Lifestyle

Jenny Peterson is an Austin, Texas-based garden designer with her own firm, J. Peterson Garden Design, as well as a writer, author and speaker. She specializes in designing, writing and speaking about gardens that enhance the quality of life, heal from the inside out and help to create balance and wellness.

She is a breast cancer survivor and the author of "The Cancer Survivor's Garden Companion: Cultivating Hope, Healing & Joy in the Ground Beneath Your Feet" (St. Lynn's Press 2016) and co-author of "Indoor Plant Décor: The Design Stylebook for Houseplants" (St. Lynn's Press 2013).


Dr. James Robbins

Dr. James Robbins
Extension Specialist, University of Arkansas

Seminar: Buzzing With Drones

For the past 18 years Dr. Robbins has been an extension specialist in commercial ornamentals at the University Of Arkansas Division Of Agriculture. His role is to support all Green Industry businesses including garden centers, wholesale growers, and landscapers. His research focuses on critical issues for the nursery industry. Prior to working for the University of Arkansas, Dr. Robbins spent 9 years in the ornamental industry with two different companies: Briggs Plant Propagators and IMC Vigoro. Since 2010 he has been focused on using 'unmanned aircraft systems' (UAS) in the nursery industry. His B.S. degree is in Ornamental Horticulture from the University of Wisconsin-Madison, Masters in Horticulture from the University of Georgia, and Ph.D is in Plant Physiology from the University of California-Davis.


Amy Robinson

Amy Robinson
Shareholder, Jordan Ramis PC

Seminar: Employment Law Today: The Wild, Wild West

Amy regularly advises her Pacific Northwest clients on employment and business law matters. Prior to her legal career, Amy worked as a human resources professional for a variety of employers. As a result, she brings real-world experience and practicality to her work as a lawyer. Amy has deep experience in a full range of employment issues. In addition, Amy serves as outside general counsel to her clients on a range of business matters including corporate governance, negotiations and drafting of purchase and sale agreements, and corporate reorganizations.


Ron Rosenberg

Ron Rosenberg
President, QualityTalk, Inc.

Seminars: The Inner Secrets to Double Your Memory! | How to Create Outrageously Effective Marketing Materials

Ron Rosenberg, president of QualityTalk, Inc., is an award-winning speaker, author, and coach. He is a nationally recognized expert on marketing and customer service, has authored several books and learning systems, and leads high-level marketing and business development coaching programs.

Since 1994, Ron has presented thousands of presentations to businesses and associations serving a wide variety of industries and professions including self-storage, funeral, nursery and landscape, legal administrators, medical and dental, and many, many others. He has worked with groups that serve minority and woman-owned businesses, community rehabilitation programs, and early child education, and has spoken for many meeting-planning, association-management and destination-management groups and nearly 50 association chapter leadership events.

Over 20,000 people have subscribed to his Tricks & Tales newsletter. His expert commentary has been featured in The New York Times and The Washington Post, and in Smart Money and Real Simple magazines. He has been a guest on nationally syndicated radio shows including ABC Radio, Dateline Washington, and The Gary Nolan Show.

Ron's programs are fun, energizing, and will keep the attendees on the edge of their seats. He engages his participants through the use of humorous stories, input from participants, and group exercises. His programs are highly interactive with lots of group participation. This provides an environment for people to discuss issues, ask questions, and learn from other people who deal with the same concerns in their own organizations.

Ron holds an undergraduate degree in Computer Science from Rochester Institute of Technology, and an MBA from Southern New Hampshire University.


Luisa Santamaria

Luisa Santamaria
Extension Plant Pathologist & Bilingual Educator, NWREC – Oregon State University
http://oregonstate.edu/dept/NWREC/luisa-santamaria-0

Seminar: Management of Soilborne Pathogens in Nursery Production

Luisa Santamaria, joined Oregon State University as an Assistant Professor - Extension Plant Pathology Specialist in March 2009. In her current position at the North Willamette Research and Extension Center (NWREC) in Aurora, she is focused on the development of bilingual educational programs in plant health for nursery workers. Her goal is to train the nursery workforce on systems approach to prevent plant diseases and develop a better understanding of an integrated pest management.

Luisa's applied research is dedicated to a better understanding of incidence and impact of soil-borne pathogens, such as Phytotphtora spp, Pythium spp and Verticillium spp, on nursery production.


Judy Sharpton

Judy Sharpton
Owner, Growing Places Marketing

Seminars: Homestyle Merchandising | Your Store's Most Important Department

Judy Sharpton is a garden center design and renovation specialist with 35 year's experience in advertising and promotion in addition to being owner of Growing Places Marketing.

Since 1995, Growing Places Marketing has specialized in on-site consultations on store design, renovation and branding exclusively for independent garden centers and farm markets. Judy has served more than 300 individual independent garden centers with a wide range of renovation and new construction design services.

In addition, Judy provides program content on store development, store branding and product placement to trade groups and suppliers through Growing Places' Store School™. Store School™ provides content for trade and vendor groups attended by thousands of members of the green industry annually in the United States and Canada. Store-School is particularly active in providing content for smaller state trade groups.

Judy publishes a free electronic newsletter especially for independent garden centers: Success Stories (S2) chronicles store development and merchandising campaigns that measure success in dollars added to the bottom line.

Judy also coordinates the Proven Winners Store-Within-A-Store Project that provides on-site services exclusively to independent garden centers.

Judy has earned LEED Green Associate accreditation from the U.S. Green Building Council.


Janet Sluis

Janet Sluis
Program Director, Sunset Western Garden Collection

Seminar: So You've Got a New Plant. How Do You Choose What to Market and Why?

Janet Sluis is a Berkeley based horticulturalist specializing in low water, sustainable and easy care plants. Focused on replacing thirsty, labor intensive varieties with colorful, resilient alternatives, she works with breeders, hybridizers, and nurseries all over the world. Her plant collection test garden is shown in Kathy Brenzel's latest book The Sunset Western Garden Book of Easy Care Plantings.

As a sixth generation member of a Dutch seed family, Janet suspects that plants are in her DNA. By the age of six she was hybridizing ranunculus and growing kale in her garden. After studying marketing, horticulture, and agricultural business, Janet spent twenty years in production and product development for wholesale plant nurseries in California. When she is not traveling in search of new plants, you can find her battling slugs in her organic Berkeley test garden.


Richie Steffen

Richie Steffen
Curator, Elisabeth C Miller Botanical Garden and Chair of Great Plant Picks
www.millergarden.org | www.greatplantpicks.org

Seminar: Regional Plant Selection Programs with National Impact

If you know Richie Steffen, then you would probably imagine that he dreams about plants. If you don't know him, he is one of the few who turned his budding passion as a youngster into a career as well as a noted Pacific Northwest horticultural personality. The co-author of the "Plant Lover's Guide to Ferns", Richie has traveled the world looking at these diverse and interesting plants and studied the history of ferns in horticulture. Richie oversees the development of the extensive fern collection of the Elisabeth C Miller Botanical Garden as well as maintains a large personal collection of these amazing plants.


Lloyd Traven

Lloyd Traven
President, Peace Tree Farm LLC
www.peacetreefarm.com

Seminars: Bringing Back Grandma's Plants | 867-5309— We're STILL Trying to Sell an 80s Message in the 21st Century!

Lloyd and Candy Traven have owned Peace Tree Farm for 30 years and have turned it from a 'little greenhouse on the hill' into a state of the art propagation and growing operation supplying other growers, destination garden centers, botanical gardens, museums, and institutions across North America. Peace Tree was US Grower of the Year in 2005 and was USDA Organic Certified in 2008. Long known as strong proponents of sustainability, Lloyd and Candy 'walk the walk' daily, utilizing only biocontrols, flood irrigation with 100% recapture and reuse, and innovative production techniques. Lloyd attended Graduate School in Floriculture at Cornell University.


Ronald Valentin

Ronald Valentin
Technical Lead - North America, Bioline Agrosciences Inc.

Seminar: Early Biocontrol: Starting BCA's in Propagation, Starting with a 'Clean' Plant and Understanding Life Cycles

Ronald Valentin was born in the heart of the greenhouse industry in the Netherlands. His family owned a greenhouse operation and his father started using biological control in 1971. At a very young age Ronald developed an interest for the "bugs" and as a teenager he was managing and producing the biological control agents for the family greenhouse operation. After finishing his education in crop protection management, biochemistry and vegetable production at State Secondary College of Agriculture in De Lier the Netherland, he embarked on a career in biological control in 1986. After working in biological control technical support in the Netherlands and several other European countries, he came to Canada for his first visit in 1996. After traveling to Canada once every 6 to 7 weeks in 1996 and 1997 he immigrated to Canada in December 1997. In March 2004 he became a Canadian Citizen. Over the years Ronald has worked with many growers to set up sustainable and effective pest management programs with as a focus to use BCA's as a first line of defense. He also has trained and managed technical support teams in Europe, Canada and the USA. Ronald is very passionate about making an IPM and biological control approach work for each and every grower as well as reducing the use of pesticides for the better of the environment and the future.


Suzanne Wainwright-Evans

Suzanne Wainwright-Evans
Owner, Buglady Consulting
www.bugladyconsulting.com

Seminar: How to Manage Pests While Protecting the Pollinators | Bio-control Quality – Know What You Are Getting

Suzanne Wainwright-Evans has been in the horticulture industry for more than 25 years, focusing on biological control and using pesticides properly. She has worked throughout the United States and internationally consulting to greenhouses, nurseries, and gardens. She is the owner of Buglady Consulting, now in business 15 years.


Dr. Colleen Warfield

Dr. Colleen Warfield
Corporate Plant Pathologist, Ball Horticultural Company

Seminar: Sharpen Your Diagnostic and Identification Skills through a Review of Recent Disease Problems

Colleen oversees the Applied and Molecular Plant Pathology Services laboratory at Ball's headquarters in West Chicago, Illinois. She and her team conduct applied pathology research, provide disease diagnostic services, and perform disease resistance screening in support of the breeding and production activities of the corporation. She's been perfecting her expertise in the detection, diagnosis, and management of diseases of floriculture and nursery crops through her experiences as an assistant professor of plant pathology and ornamentals extension specialist at North Carolina State University, as a floriculture and nursery advisor with the University of California-DANR, and for the past seven years, as a plant pathologist with Ball.


Al Zylstra

Al Zylstra
Manager of DRAMMwater, the water division of Dramm Corporation
www.drammwater.com

Seminar: Three Critical Keys to Successful Water Treatment

Al Zylstra is Division Manager of the DRAMMwater, the water management division of Dramm Corporation of Manitowoc WI. He lives near Seattle Washington. Al has 25 years experience in designing, supplying, and supporting horticulture environment technology systems for commercial and institutional horticulture and growing facilities. His experience includes water treatment and management, irrigation, nutrient injection, heating and computerized environment control systems for greenhouses, nurseries and indoor growing facilities. Al is a frequent presenter at horticulture industry seminars and forums.


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