2017 Farwest Speakers
Brie Arthur

Brie Arthur

Garden Communicator
www.briegrows.com

Seminar: Foodscape Revolution- Ecology and Sustainable Management

Originally from southeastern Michigan, Brie Arthur studied Landscape Design and Horticulture at Purdue University. Brie has worked in plant propagation at Plant Delights Nursery and Camellia Forest Nursery before changing her focus to Green Industry communications via writing, public speaking, film production and consulting. Brie has been dubbed the revolutionary for her leadership in the sustainable Foodscape movement: A model of community development that incorporates sustainable and local food production. Brie's first book, The Foodscape Revolution was published this past spring. Brie was honored this year as the first recipient of the The American Horticultural Society's Emerging Horticultural Professional Award.


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Kaci Buhl

Associate Professor of Practice at Oregon State University (OSU)
http://agsci.oregonstate.edu/

Seminar: Worker Protection Standards Training

Kaci Buhl coordinates the Statewide Pesticide Safety Education Program (PSEP), working to create more opportunities for pre-license training and re-certification training (credits). On the national level, Ms. Buhl is the Deputy Director of the Pesticide Educational Resources Collaborative (PERC), which creates pesticide manuals, exams, and other resources for professionals. She studied IPM at Michigan State University and previously coordinated the National Pesticide Information Center (NPIC).


Carlos E. Bográn, PhD.

Carlos E. Bográn, Ph.D
Technical Manager, OHP Inc.
www.ohp.com

Seminars: Conservation Biological Control and Biopesticides for Nursery IPM | Worker Protection Standards Training

Dr. Bográn has been involved in agricultural research, education and development for more than 20 years. He is the past President of the Entomological Society of America (ESA) Southwestern Branch and subject editor of the journals Integrated Pest Management and Arthropod Management Tests, published by ESA. He is a member of the American Society of Horticultural Sciences (ASHS) serving as consulting editor for HortTechnology journal and a member of the American Phytopathological Society (APS). His areas of interest and expertise include: agriculture and agroecosystem biology and ecology, plant health in crop production, biological control, pesticide management and integrated pest management.


Dr. Raymond A. Cloyd

Dr. Raymond A. Cloyd

State Extension Leader for Entomology, Professor and Extension Specialist in Horticultural Entomology/Plant Protection, Department of Entomology, Kansas State University.
www.entomology.k-state.edu/people/faculty/Cloyd-Raymond-A.html

Seminars: Scale Management | Plant Protection of Greenhouse Insect and Mite Pests

Raymond has an extension (70%) and research (30%) appointment at Kansas State University (Manhattan, KS). His research and extension program involves pest management in greenhouses, nurseries, landscapes, turfgrass, conservatories, interiorscapes, Christmas trees, and vegetables and fruits. Raymond has published over 80 scientific refereed publications and over 800 trade journals on topics related to pest management/plant protection. In addition, he has authored or co-authored numerous books. Raymond has received numerous awards and honors including the American Society for Horticultural Sciences Outstanding Extension Educator Award 2012; 2011 Society of American Florists Alex Laurie Award for Research and Extension; 2010 Entomological Society of America North Central Branch Award of Excellence in Integrated Pest Management; 2008 Epsilon Sigma Phi, Alpha Rho State Early Career Extension Award; 2003 College of Agricultural, Consumer, and Environmental Sciences Faculty Award for Excellence in Extension; and 2003 Visionary Leadership Award from Epsilon Sigma Phi Extension Fraternity. Specialty Areas: plant protection, biological control, plant-insect interactions, insect ecology, pesticides, integrating pesticides with biological control agents, sanitation, extension.


Ryan Contreras

Ryan Contreras

Associate Professor, Oregon State University
plantbreeding.oregonstate.edu

Seminar: What's New from Oregon State Plant Breeding?

Ryan is an Associate Professor of Horticulture at Oregon State University where he teaches plant identification and plant growth & development courses. He also directs the Ornamental Plant Breeding Program, which focuses on developing new cultivars of woody shrubs and trees with improved traits such as disease resistance, habit, fragrance, reduced fertility, and much more.


Darcy Daniels

Darcy Daniels

Garden Designer and creator of eGardenGo.com
www.egardengo.com

Seminar: Honing in on the Best Plant Combinations

Darcy Daniels is a Pacific Northwest-based garden designer with Bloomtown™ Gardens and the creator of eGardenGo. She has been designing gardens with Bloomtown™ since 2001 and is well known for her rich, textual plantings and creative use of small spaces. Her gardens have been featured in many publications, including Sunset, Fine Gardening, Better Homes & Gardens, Pacific Horticulture, Garden Design online, and more. Darcy is a member of ANLD, GWA, and a longtime member and past board member of HPSO.


Aaron Guffey

Aaron Guffey

Senior Conservationist, East Multnomah Soil and Water Conservation District
www.emswcd.org

Seminar: Soil Erosion Solutions

Aaron Guffey has been with the East Multnomah Soil and Water Conservation District since 2006. He manages projects to restore native vegetation along Johnson Creek and Big Creek as a part of our StreamCare program. He also offers site visits to rural landowners to address their conservation concerns and recommend solutions. Aaron obtained a degree in Civil Engineering from the University of Iowa, after which he managed the construction of water systems in the Peace Corps. Prior to joining the District he worked on a small farm.


Leslie Halleck

Leslie Halleck

Founder, Halleck Horticultural LLC, Certified Professional Horticulturist
www.lesliehalleck.com

Seminars: Making the Match: Which Customers Do You Really Want? | Are You Digitally Relevent

Leslie F. Halleck is a Certified Professional Horticulturist (ASHS) with 25 years of green industry experience. She currently runs Halleck Horticultural, LLC, through which she provides horticultural consulting, business and marketing strategy, product development and branding, and content creation for green industry companies. Leslie earned a B.S. Biology/Botany from the University North Texas and a M.S. in Horticulture from Michigan State University. She is an author, prolific writer for industry and consumer publications, and columnist for GIE Media. Her previous positions include General Manager for independent garden center North Haven Gardens in Dallas, TX and Director of Horticulture Research at The Dallas Arboretum.


Daniel Hinkley

Daniel Hinkley

Plantsman, Director of The Gardens of Windcliff
www.danieljhinkley.com

Seminars: Underutilized Plants for the Northwest Landscape | The Dry Lush; Drought Tolerant Plants for Pacific Northwest Gardens

Dan Hinkley has spent his entire life devoted to horticulture. In 1987, he and his partner, Robert L Jones, founded Heronswood Nursery, devoted to rare and unusual plants. Most of the plant varieties were collected by Hinkley on his twice or thrice yearly trips abroad. Dan Hinkley currently resides in Indianola, WA where he is in the process of realizing his latest endeavor, the Gardens of Windcliff. Among many and varied garden spaces the project includes a large greenhouse, raised beds, and a generous potager for research in edibles, all on a south-facing bluff overlooking Puget Sound. Dan is also in the process of writing his third book for Timber Press in the Explorer's Garden series, a second book on the Winter Garden this time for Timber Press, and a book for Farrar Strauss and Giroux on the Making of Heronswood.


Kevin Hobbs

Kevin Hobbs

Head of Hillier Nurseries' Research & Development Department
www.hillier.co.uk/nurseries

Seminar: Plants From Across the Pond

A passionate plantsman and grower for over 30 years Kevin has worked with every category of hardy garden plants and trees. Having been Director of Hillier Nurseries Wholesale Sales and Production for a number of years he is now devoting his energies in developing great new garden and landscape plants for Hillier Nurseries and for Plant Haven.


Sean Hogan

Sean Hogan

Owner of Cistus Design Nursery
www.cistus.com

Seminar: Plants For Now and The Future

As the owner of Cistus Design Nursery, Sean Hogan is sharing his passion to popularize – through education, outreach and contagious enthusiasm – the unlimited joys of the plant world. Sean serves the Hoyt Arboretum in Portland, Oregon as director of collections. He is also curator of the University of California Berkeley Botanical Garden – As horticulturist in charge of the Australian, New Zealand, Canary Island and South African Collections. He is also designed the New Zealand Forest Plant Collection at the University of Washington Arboretum. In addition to numerous consultations and designs on other commercial projects and public gardens, Sean is an accomplished author. His third book with Timber Press, Far West Plants is due out this year. Sean's desire to educate people on under-utilized plants guides is outreach and education.


Paul Koole

Paul Koole

Technical Team Coordinator – North America, Biobest USA Inc.
www.biobestgroup.com

Seminar: Biocontrol of Thrips in Greenhouse Crops: Advanced Session

Biobest Biological Systems is a Belgian-based, worldwide producer of beneficial insects and bumble bees for pollination. Paul Koole joined the Biobest team in 2010 as a Biological Crop Protection Specialist for growers in Western USA and Canada. 30 years of co-managing Apko Nurseries Ltd in British Columbia provided him with the knowledge and experience he now uses to help growers. His extensive involvement in the industry allows him to support sustainable growing practices, using beneficial insects for pest management. Paul's commitment and expertise have strengthened Biobest's presence on the west coast.


Gary Lewis

Gary Lewis

Owner, Phoenix Perennials and Specialty Plants Ltd.
www.phoenixperennials.com

Seminars: Groupon or Coupon?: Using Conventional and Modern Marketing Strategies to Build and Maintain Your Customer Base | Hot New Plants: Cutting Edge Garden Plants for Cutting Edge Retail/Wholesale/Design

Gary Lewis has had a life-long passion for plants and gardening. He holds a Masters of Science degree in Plant Ecology from the University of British Columbia, training which, with its focus on the botany and ecology of wild plants, greatly informs his horticulture. He became the owner of Phoenix Perennials in 2004 on his 28th birthday. Since that time he has greatly expanded the nursery to include one of the largest and most exciting selections of perennials in Canada with over 4000 different plants each year, many now available by mail order. He is currently writing The Timber Press Encyclopedia of Groundcovers. In 2013 Gary was selected as Communicator of the Year by the BC Landscape and Nursery Association.


Dr Heinrich Löesing

Dr Heinrich Löesing

Senior Nursery Extension Specialist

Seminars: Round-up: The Situation in Europe | Machinery Innovation for Field Grown Nursery Production

Dr. Heinrich Löesing has traveled from Germany to share his international perspective on hardy nursery stock production. As a specialist in the field of pests and diseases, his career has spanned nearly 30 years (and several continents) as a nursery production advisor. He is the author of a reference text on diseases and pests that feed on woody plants and has contributed to multiple publications and studies. Dr. Löesing is currently a senior nursery extension specialist, advisor, and program leader and has been a member of the International Plant Propagators Society since 1987.


Jeff Lowenfels

Jeff Lowenfels

Garden Columnist and Author
www.jefflowenfels.com

Seminar: The Growers Guide to Mycorrhizal Fungi: You Better Learn This Stuff!

Jeff Lowenfels has been writing an award-winning garden column for the Anchorage Dispatch News for over forty years. He is the founder of Plant a Row for the Hungry, a program that encourages all gardeners to donate one row to feed the hungry. A popular national garden writer and leading proponent of gardening using the concepts of the soil food web, Jeff is the former president of the Garden Writers Association. He lives in Anchorage, Alaska, and Portland, Oregon.


Rick Martinson

Rick Martinson

Owner, Wintercreek Restoration & Nursery
www.wintercreeknative.com

Seminar: Critical Ecology; The Importance of Biodiversity in the Landscape

Rick Martinson has been working in the environmental and land management field for more years than he'd like to admit. His previous experience included work as an ecologist, botanist, environmental scientist and archaeologist in a variety of environments around the country. He has used that knowledge to create unique environments and award winning landscapes in the western U.S. for nearly 20 years. Rick is a recognized national leader in ecology based landscape design and construction. He regularly teaches courses in native plants, ecology-based design or applied ecology through Oregon and Washington Tilth, Oregon State University and Central Oregon Community College, and is a frequent lecturer at numerous organizations and conferences. Rick is a long time member of the Natural Areas Association, Society for Ecological Restoration, Oregon Landscape Contractors Association, and other professional societies. He is also a Central Oregon Master Gardener.


Kelly Mathison

Kelly Mathison

Founder/Owner Legacy Landscapes
www.legacylandscapesllc.com

Seminar: Boost Profits in Your Landscape Company without Raising Your Overhead

When Kelly Mathison decided to start his own landscape construction business, he quickly came face-to-face with the hard realities of competition, time management, money management, and business development. He had excellent design skills, but his business skills were unpolished, disorganized, and financially unsavvy. Kelly is passionate about sharing his secrets to success. In its first year, Kelly's business, Legacy Landscapes, did $330,000 in sales. That was in 2009, during the biggest economic downturn since the Great Depression. Since then, Kelly has continued to learn, and Legacy Landscapes has continued to grow and flourish.


Terri McEnaney

Terri McEnaney

President, Bailey Nurseries
www.baileynurseries.com

Keynote Speaker: Connections: Cultivating Your Company and Your Professional Life

Terri is a 4th generation leader in her family's nursery business. Bailey Nurseries is a highly recognized leader in horticulture throughout the United States and worldwide. The brand has maintained its family-owned roots for over 112 years, and is celebrating their 40th anniversary of expansion to growing in Oregon. Terri took over as president in 2001 and has been instrumental in the nursery's growth for over 25 years. She has served on the Board of many notable organizations, including the following horticultural institutions: AmericanHort, Horticultural Research Institute and HRI's Seed Your Future Initiative.


Andony Melathopoulos

Andony Melathopoulos

Assistant Professor of Pollinator Health Extension in the Department of Horticulture at Oregon State University
agsci.oregonstate.edu/pollinator-health

Seminar: Getting Tough on Pests (While Staying Soft on Pollinators)

Andony Melathopoulos is an Assistant Professor of Pollinator Health Extension in the Department of Horticulture at Oregon State University. His work at OSU comes out of a mandate from the Oregon Legislature to create a state-wide pollinator safety and outreach program.


Jim Monroe

Jim Monroe

Founder, Hort Couture Plants and Owner Greenbrier Nurseries
www.hortcoutureplants.com | www.greenbriernurseries.com

Seminar: The Importance of Food in the Garden Center

Jim Monroe is a well-known advocate and voice in the nursery, greenhouse and garden center industries. He has over 30 years of experience as a propagator, grower, breeder, retailer, landscape designer, and consultant. He developed the Hort Couture brand of flowers and vegetables for the Independent Garden Center. His Farm to Table brand has developed a reproducible opportunity for garden centers to gain market share from the trends in local food and healthy eating. He has introduced many well-known plants into the industry, developed some of the largest landscape projects in the country and his garden center, Greenbrier Nurseries, are a fixture of the Top 100 Garden Centers in America.


Chuck Pavlich

Chuck Pavlich

Director of New Product Development for Terra Nova Nurseries, Inc.
www.terranovanurseries.com

Seminar: The Future of Plant Breeding is NOW

Educated at Washington State University, Chuck has worked in the retail nursery business for 30 years. Chuck brings his passion for plants to TERRA NOVA®. He is gifted at finding mutations in the wild and from nursery crops. As our New Product Director Chuck is responsible for new ideas for the breeders and overseeing the breeding process as well as shepherding our new products to the world perennial market.


Rita Perea

Rita Perea

Garden speaker, garden writer and leadership expert, President of Rita Perea Hort Communications and Rita Perea Leadership Consulting Associates
www.RitaPereaGardenCommunicator.com | www.RitaPerea.com

Seminars: Managing the Mysteries of a Multigenerational Workplace | Navigating Personal and Professional Change: Charting Your Course for Success

Rita specializes in working with business owners, senior leaders, middle managers and emerging leaders in green industries to successfully lead high-performing teams, engage employees and manage change. She is the founder of the International Contemplative Garden Association www.ContemplativeGardens.org and is a Regional Director for GWA- the Association of Garden Communicators. She is also the contributing author of Awakening the Workplace (2008) and has authored the upcoming Mindful Gardening series.


Elizabeth Peters Rick Peters

Rick and Elizabeth Peters

Founders The Peters Group
www.thepetersgroup.com

Seminar: Lean Principals Applied to Nurseries: Engaging Employees in the Power of 5S

Elizabeth Peters has a 15-year background in communications, product development, process improvement, and public affairs. Her Lean practitioner journey began with formal training at Goodrich Aerostructures, a company hailed as "the best in the world outside of Toyota" by James Womack. At the Oregon Association of Nurseries, Peters founded and directed the award-winning Lean Team and served on the steering committee for the Mid-Willamette High-Performance Consortium for manufacturers. Honored in 2016 with the "Distinguished Member of the Horticultural Allied Trades" award by the Oregon Association of Nurseries, Peters guides leaders in developing strategies that drive a culture of continuous improvement.

Rick Peters is an Oregon small business owner with more than 30 years of investment management experience. His interest in the Toyota Production System (Lean) began in the 80's when, as an investment advisor, he learned that companies with strong Lean initiative make exceptional investments. He served with the OAN Lean Team and has participated in and led numerous improvement events in various types of businesses and industries since 2009. He was honored in 2016 with the "Distinguished Member of the Horticultural Allied Trades" award by the Oregon Association of Nurseries. A professional trainer since 1984, Peters takes a hands-on approach in helping clients significantly reduce waste and increase productivity by applying Lean principles.


Luisa Santamaria

Dr. Luisa Santamaria

Extension Plant Pathologist & Bilingual Educator, NWREC – Oregon State University
http://oregonstate.edu/dept/NWREC/luisa-santamaria-0

Seminar: Management and Prevention of Boxwood Blight

Dr. Luisa Santamaria, joined Oregon State University as an Assistant Professor - Extension Plant Pathology Specialist in March 2009. In her current position at the North Willamette Research and Extension Center (NWREC) in Aurora, she is focused on the development of bilingual educational programs in plant health for nursery workers as well applied research in soil borne pathogens in nursery crops. Her goal is to train the nursery workforce on systems approach to prevent plant diseases and develop a better understanding of an integrated pest management.


Tom Shay

Tom Shay

Owner, Profits Plus, Certified Speaking Professional
www.profitsplus.org

Seminars: How to Put SIZZLE on Your Sales Floor! | How Much is That Doggy in the Window - The Cost of Holding Dead Inventory

Tom Shay's experiences as a fourth generation small business owner provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with the day to day operation of their business. During the 25 plus years that Tom was a part of the family business, the businesses were ongoing laboratories for the techniques that Tom shares. He presents proven and time tried ideas on the topics of business strategy, marketing, staff education, sales, and financial management. Tom has authored twelve books on small business management and a college text book on small business accounting. As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 8% of speakers worldwide. As a magazine columnist, Tom received multiple Jesse H. Neal award nominations.


Kim Shearer

Kim Shearer

Tree and Shrub Breeder, The Morton Arboretum
www.mortonarb.org

Seminar: The Morton Arboretum's New Plant Development Program

Kim Shearer completed her M.S. degree at Oregon State University in Horticulture with a concentration in Plant Breeding and Genetics where she worked with Dr. Ryan Contreras. Her graduate degree projects focused on inducing and evaluating hereditary variation in maples, penstemon, and cape hyacinth. She completed her B.S. degrees in Horticulture and Plant Biology at North Carolina State University. In North Carolina, Kim was mentored by Dr. Tom Ranney and Dr. Jenny Xiang. As an undergraduate, Kim conducted research on cultivated dogwoods and native azaleas.


Ladd Smith

Ladd Smith

Co-Founder, In Harmony Sustainable Landscapes
www.inharmony.com

Seminar: Successful Sustainable Landscape Practices That Balance Environmental Needs & Customer Expectations

In 1994, Ladd Smith co-founded In Harmony Sustainable Landscapes, with his business partner Mark Gile, out of his lifelong passion for protecting the environment. In Harmony Sustainable Landscapes is a provider of organic based landscape services in the Seattle area and surrounding Puget Sound neighborhoods. He earned his BS degree in Ornamental Horticulture from the University of Nevada, Reno. In Harmony has received numerous awards, including the prestigious Washington State Governor's Award for Pollution Prevention, the Northwest Environmental Guide's Environmental Achiever of the Year Award, and The WSNLA 2007 Environmental Excellence Award. In Harmony is a King County 5-Star EnviroStar. In Harmony Sustainable Landscapes work has been featured in many publications including Sunset Magazine, Northwest Home and Garden Magazine and The American Gardener Magazine. Ladd is a sought after speaker on various organic landscaping topics. He has been a regular presenter for King County's highly successful Natural Yard Care Neighborhoods program for almost 15 years.


Alex Traven

Alex Traven

Head Grower, Peace Tree Farms
www.peacetreefarm.com

Seminar: Biocontrol Mindsets

Alex Traven is Head Grower and second generation at Peace Tree Farm in Kintnersville, Pennsylvania. Alex has been involved in precision horticulture since birth and studied Plant Science at Cornell University. Peace Tree Farm propagates and grows hundreds of varieties of organic herbs and edibles, unique garden and house plants and much more. As Head Grower, Alex manages Peace Tree Farm's innovative and integrated Biocontrol system that controls pests for all of their different crops. Alex offers the unique perspective of a Biocontrol native and seeks to harmonize horticulture with environmentalism.


Suzanne Wainwright-Evans

Suzanne Wainwright-Evans

Owner, Buglady Consulting
www.bugladyconsulting.com

Seminars: Mythbusters: Greenhouse Biocontrol Management for Specialty Crops | Aphids. What You Need to Know to manage Them

Suzanne Wainwright-Evans has been in the horticulture industry for more than 25 years, focusing on biological control and using pesticides properly. She has worked throughout the United States and internationally consulting to greenhouses, nurseries, and gardens. She is the owner of Buglady Consulting.


Susan Yoder

Executive Director, Seed Your Future
www.seedyourfuture.com

Seminar: Seed Your Future — Inspiring the Next Generation to Ensure a Qualified Workforce

Susan joined Seed Your Future in September 2016 and brings with her more than twenty-five years of experience working with nonprofit organizations. For most of her career, she has worked with organizations that focus on youth development and providing children, youth, and families with opportunities to grow and thrive. She is passionate about the outdoors and the positive impact it can have on physical and emotional health. She is dedicated to finding more opportunities to move the traditional classroom outside, thus providing youth with the opportunity to learn about — and in — the natural world. An avid gardener, her personal motto is "Think Outside – No Box Required."


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