Friday, August 27

MORNING SESSIONS

---

2010 Manager's Circle

Room A 105-106 | Moderator: Kevin Klupenger, president, OAN and Agri-Biz Solutions, Inc.

9 a.m. - Noon

Adaptive Innovation™ - Changing Business Models for Changing Market Demands

See the Manager's Circle page for details.

---

Finding Profit Centers: Boosting Your Bottom Line by Driving Revenues and Squeezing Costs Out of Production

Partnered with

Room B 110-112

9 - 9:55 a.m.

Breaking Out of the Commodity Trap

Growers can increase revenues by offering high-quality plants their competitors can't. Differentiation begins with production inputs, from variety selection to the size of plant you choose to grow and market. Two innovative growers - one annual and one perennial - share production strategies that allow them to set their plants apart in an extremely competitive marketplace.

10 - 10:55 a.m.

Shrink Your Shrink

Unmarketable plants are an unnecessary drain on every grower's bottom line, but you can minimize the impact by paying attention to a few little details. This session will share some simple production techniques that will help you take more of your crop all the way to the finish line.

11 a.m. - Noon

Greenhouse Grower's Top Grower Panel Discussion

Delilah Onofrey leads a panel of top greenhouse growers in a discussion on best practices for profitability. They will talk about the steps they're taking in their own operations - everything from crop selection, to facilities, labor, and marketing - to increase revenues, manage expenses, and drive dollars directly to their bottom lines.

---

Control Issues for Pests and Disease

Room B 113 - 114 | Moderator: Gail Gredler, horticulture instructor, Chemeketa Community College

9 - 9:55 a.m.

Simplifying Disease Control
Speaker: Dr. Ann Chase, president, Chase Horticultural Research

This session will cover how diseases spread, what conditions promote them and the most basic control strategies. We'll discuss how to choose the right fungicide from a simple "medicine cabinet,' including examples of different types of fungicides and how they work (contact vs. systemic).

10 - 10:55 a.m.

Understanding How Systemic Pest Control Materials Kill Insect Pests
Speaker: Dr. Raymond Cloyd, associate professor, Kansas State University

This presentation will discuss the characteristics and activity of systemic insecticides and how to best utilize them in order to maximize their effectiveness against plant-feeding insects.

11 a.m. - Noon

Mite Management in Ornamentals
Speaker: Dr. Casey Sclar, plant health care division leader, Longwood Gardens Inc.

The biology of several different types of mites will be presented, including the most efficient monitoring strategies for detection. We will discuss cultural, biological and selective chemical management strategies for these hard to detect and difficult to manage pests with an emphasis on choosing the least toxic, selective, and most effective controls available.

---

Define Your Garden Center Brand and Make It Work for You

Room B 115-116 | Moderator: Cindy Jeffers, nursery manager, Landsystems Nursery

Speaker: Richard Holberg, president, GreenBranding

This interactive session explores the power of a garden center brand and how it can help a retail green industry business grow. The session starts with a high-level introduction to the concept of branding and brand positioning. Next, general concepts of marketing will be reviewed. Then the fun starts! Working in small groups, you will be given the name of a new fictitious retail garden center business. Each group will define their brand message and create a positioning statement for their "business." Next you'll define a target audience and discuss ways of positioning your brand to reach that target. Finally, each group will create marketing and advertising strategies to get your brand message out to your defined audience. In separate tasks, both traditional and non-traditional methods will be created. The concepts discussed and ideas shared will allow participants to look at their own garden center brand, decide what changes should be made to enhance it, and employ unique methods for making an impact in the marketplace.

---

Making Your Landscape Company More Sustainable

Partnered with

Room B 117-119 | Moderator: Stacey Werner, president, Oregon Landscape Contractors Association

9 - 9:55 a.m.

Becoming a Better Sustainable Landscape Management Company
Speaker: Bob Grover, president, Pacific Landscape Management

With increased interest in sustainability from customers, Pacific Landscape Management began to evaluate its services and operations in early 2008, with the goal of becoming a more sustainable business and offering sustainable services to customers. This transformed the company. Bob Grover will share his own experience and provide attendees with proven strategies to help them make their company and services more sustainable.

10 - 10:55 a.m.

Elements of Sustainable Landscape Design
Speaker: Amy Whitworth, sustainable garden designer, Plan-it Earth Design

Using water efficiently, incorporating native plants and creating healthy soils are all elements of a sustainably designed landscape. If we learn to incorporate practices that replenish the earth, and it will reward us in more ways than we might imagine. From soil stabilization to hardscapes, we'll explore ideas and techniques that will challenge the way you put landscapes together as we continue to make our industry greener.

11 a.m. - Noon

Strategic Landscape Business Management
Speaker: Rod L. Bailey, landscape industry certified manager, Alder Springs Enterprises, LLC

Would you develop a landscape without a plan? You shouldn't develop your business without one either! This session will present 15 areas in which you should develop strategic objectives for your business. You will learn the basic elements of a strategy, how it should be reflected in business planning, and examples of strategic shifts that owners have brought to their businesses in the current economy. And finally, you will understand the process of converting strategic objectives to action plans before getting buy-in from employees, vendors, customers and bankers.

AFTERNOON SESSIONS

---

11 Steps to Integrate Social Media into Your Marketing Plan

Room B 113 - 114 | Moderator: Kristin Van Hoose, owner, Amethhyst Hill Nursery

2 - 3 p.m.

Speaker: Joe Rotella, chief technical officer, usability practice director, Delphia Consulting

Web 2.0 is a paradigm shift in how the Internet is used. Social networking is part of an overall marketing strategy. Explore Joe's 11-step plan to successfully supplement your existing marketing plan with social media initiatives. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall marketing plans. Take a look at the metrics of social marketing.

How to Get a Higher Level Job Title, Increased Job Responsibilities and Compensation

Room B 117 - 119

3:30 - 4:30 p.m.

Speaker: Linda Rolie, president, Career Services

Secrets for climbing the ladder of success and greater career satisfaction require specific techniques and strategies. This session goes beyond advice on how to insure that you retain your job with sound guidance about developing and managing your career goals. This workshop is for individuals who want to expand their professional growth, increase success and prosper in their pursuits.

Discount pricing available through July 31!

» Seminar Pricing

» View a map of the seminar rooms...