Wednesday, August 25
2 – 5 p.m.

Selling Strategies for a Recovering Economy

♦ Speaker: Jeff Schneider, consultant, Schneider Training Solutions LLC

Thursday, August 26
9 a.m.- Noon

Defining Your Identity in the Marketplace

Creating a "Brand" New Garden Center – A Case Study

♦ Speaker: Richard Holberg, president, Holberg Design Inc

Website Checkup: How Healthy Is Your Site

♦ Speaker: Joe Rotella, chief technical officer, usability practice director, Delphia Consulting

The Basic Mix

Disease Basics

♦ Speaker: Dr. Ann Chase, president, Chase Horticulture Research

Tank-Mixing Pest Control Materials

♦ Speaker: Dr. Raymond Cloyd, associate professor, Kansas State University

Use of Insect Growth Regulators to Manage Ornamental Pests

♦ Speaker: Dr. Scott Ludwig, extension program specialist, Texas AgriLife Extension Service

 

Preparing and Embracing the Realities of the Economic Turnaround – Getting Ready for Change

♦ Speaker: Dr. Jean Meeks, organizational strategist, positive eye consulting

 

Vertical and Small Space Design

Green Walls and Vertical Agriculture

♦ Speaker: George Irwin, chairman & CEO, Green Living Technologies, LLC

Size Matters: Great Plants for Small Spaces

♦ Speaker: C. Colston Burrell, principal, Native Landscape Design and Restoration

Natives for Vertical Spaces

♦ Speaker: Sean Hogan, owner, Cistus Nursery

 

1 – 3 p.m.

Looking Closer at Your Plants: Learn How to Examine and Interpret their Signs and Symptoms

♦ Speaker: Dr. Luisa Santamaria, nursery crops extension plant pathologist, Oregon State University

 

3:30 – 4:30 p.m.

It's All About the Fit -- Good Hiring Begins with Good Interviewing

♦ Speaker: Sara Davey-Schmidt, account manager, 52 Ltd.

Friday, August 27
9 a.m. - noon

Adaptive Innovation™

Changing Business Models for Changing Market Demands

♦ Speaker: David Nour, strategist, Relationship Economics

Define your Garden Center Brand and Make It Work for You

♦ Speaker: Richard Holberg, president, Holberg Design Inc

 

Finding Profit Centers: Boosting Your Bottom Line By Driving Revenues and Squeezing Costs Out Of Production

Breaking Out Of the Commodity Trap

Shrink Your Shrink

Greenhouse Grower's Top Grower Panel Discussion

 

Control Issues for Pests and Disease

Simplifying Disease Control

♦ Speaker: Dr. Ann Chase, president, Chase Horticulture Research

Understanding How Systemic Pest Control Materials Kill Insect Pests

♦ Speaker: Dr. Raymond Cloyd, associate professor, Kansas State University

Mite Management in Ornamentals

♦ Speaker: Casey Sclar, plant health care division leader, Longwood Gardens Inc.

 

Define Your Garden Center Brand and Make It Work for You

♦ Speaker: Richard Holberg, president, GreenBranding

 

Making Your Landscape Company More Sustainable

Becoming a Sustainable Landscape Management Company

♦ Speaker: Bob Grover, president, Pacific Landscape Management

Elements of Sustainable Landscape Design

♦ Speaker: Amy Whitworth, sustainable garden designer, Plan-it Earth Design

Strategic Landscape Business Management

♦ Speaker: Rod Bailey, landscape industry certified manager, Alder Springs Enterprises

2 – 3 p.m.

11 Steps to Integrate Social Media into Your Marketing Plan

♦ Speaker: Joe Rotella, chief technical officer, usability practice director, Delphia Consulting

3:30 – 4:30 p.m.

How to Get a Higher Level Job Title, Increased Job Responsibilities and Compensation

♦ Speaker: Linda K. Rolie, MA, president, Career Services

Saturday, August 28
9 a.m. - Noon

Today's Garden Center's Pulse of the Industry

Retail Trends For 2010

Revolutionary 100 Panel Discussion

Steal This Idea

Integrating Nursery Irrigation Systems for Automation: Basing Daily Irrigation Decisions by Using Rea Time Data