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Speaker: Anne Obarski
Have you ever thought, “Running a business would be easy if I didn’t have to deal with people?” Determine why some people step on your last nerve, what to do about it, and strategies to deal with employees or customers who are upset and turn them into your word of mouth sales team!
Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Steve Black
In 2015 Raemelton Farm became the first and only nursery in the United States to sell USDA Certified ORGANIC B&B trees. The Organic market is no longer a hippie thing; and cost efficient organic ornamental production requires cutting edge science and technology. This presentation will explain the marketing value of, and financial rational for going organic. Organic field production requires very different cultural practices, record keeping, and management. The talk will cover Raemelton’s techniques for pest and weed control, soil conservation, and farm management.
Speaker: Andony Melathopoulos
Concerns around bee health over the past decade have been widely felt across horticulture industries. This seminar focus on practical steps to safely use pesticides around pollinators and tips on how to market your services and products to capture this concern and turn it into revenue. The talk will also outline an initiative in Oregon to showcase horticultural industries to consumers as bee-friendly; the Showcase Farm and Oregon Innovators program.
Speaker: Anne Obarski
Marketing, service and creating a customer experience are all important parts of any successful business. But what is it that really sets your company apart from the competition? Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time – and then encourage them to return and spread the word along the way.
Speaker: Tina Bemis
Does the idea of 150 additional customers purchasing your leftover tulips and daffodils on a cold, rainy Sunday in November get your heart racing? How about always selling down the last 5% of annuals, where most of your profit is? If so, then maybe it’s time to offer workshops. The secret to success at a small, New England garden center is not just profiting from the workshop itself. Learn their whole strategy that will provide your customers with a newfound feeling of creativity and a fierce loyalty to your business. Includes a copy of Tina’s book on workshops.
Speaker: Ali Noorani
Illustrating the National Immigration Forum’s work with conservative and moderate faith, law enforcement and business leaders, Ali will discuss the value and importance of immigrants to the American economy and various industries, including the agricultural sector. He will discuss how local communities and economies across the US benefit from immigrants, and the cultural and political context of today’s immigration debate.
Speaker: Katie Dubow
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. This year, Farwest is the place to watch for emerging trends. Since 2001, Garden Media Group has been ‘trend watching’. Join global trendspotter, Katie Dubow, and learn how to apply new research and inside information to help you grow your business and stay relevant. When you’re ahead of the curve, your company becomes a trendsetter and you become the go to place for what’s new – whether you are a breeder, grower or retailer.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Marketing timelines are essential for the successful introduction of new plants. But often, these timelines are not known by all those who assist in bringing plants to market. This panel of expert GWA/OAN-members will share tips and timelines for growers about a variety of plant introductions. The presentation will also help garden communicators understand the years/decades it takes to develop new plants and share the schedule information that those in the media need to know when preparing articles, blogs, or ad promotions. Determining demand, defining the audience, identifying media outlets’ requirements, and timing the launch are as important as producing quantities of unique, top-quality plants to match the market’s needs.
Speaker: Tina Bemis
Imaginative marketers can envision dozens of ideas which draw crowds. But do they come for the free food, take up parking spaces, valuable staff, and scare your regular customers away? How do you create a balance that gets you community goodwill, free press, AND returns profit to your bottom line? Includes examples like our Scarecrow fundraiser which brings in 500 families and our Egg Hunt which brings in 1000 children and “limited time” sales that focus on buying right and managing “materials handling” so you don’t sacrifice profit. Includes a brutal evaluation of whether events are right for you.
Speaker: Jack Jostes
What differentiates your garden center, florist, greenhouse or nursery from Amazon? Staff expertise, face-to-face problem solving, quality of your selection, freshness of your plants, knowledge of the local gardening challenges, and so much more. Learn how businesses grow their revenue by helping customers locate local companies when searching online for a yard and garden help. Get more local traffic in the door with green industry digital marketing trips from a proven green industry leader.
Speaker: Richie Steffen
Ferns are one of the most diverse groups of plants for shade. Get expert information on how to use them effectively in the landscape and learn about their historical use in gardens. See some of our best native ferns for our gardens along with exotics from around the world that are true performers. This lusciously photographed lecture features clever garden feature that anyone can create at home. Richie Steffen is co-author and co-photographer of The Plant Lover’s Guide to Ferns and an experienced fern grower.
Dr. Hannah Mathers
More genetically modified crops (GMCs) are being used in agriculture than ever before, with stacked glyphosate and dicamba resistant soybeans, Xtend™ seed, being some of the most recent players. A severe escalation in herbicide drift and carry-over injury on “non-target”/ nursery/landscape trees has resulted. Carry-over in the trees, and in the soil, continue to impact the plants years after the initial spray incidence, however, neither impact is well-described or understood for woody plants. Come and hear why you want your upwind neighbor, and you to “drift apart.”
Are you taking advantage of a growing market segment? Indoor gardening and plantscaping are growing trends and consumer grow lighting technology is exploding. But, the mainstream gardening consumer and plantscapers still don't have enough access to products and education delivered in relevant ways. Growing under lights is also the solution to many indoor plant and plantscaping failures. If we want to attract new gardening customers and help existing ones extend their growing seasons, we need to provide consumer-geared tools and techniques that help them be successful. Let’s take indoor gardening “out of the closet” and make it more accessible and successful for general gardeners, new plant enthusiasts, and professional plantscapers.
Speaker: Maria Zampini
No matter what segment of the green industry your business is in, new plant varieties can be a differentiation sales and marketing strategy. Find out how you can take that cool, new plant you just saw in the New Varieties Showcase and put it to work helping grow your business and make you stand out amongst your competitors. Learn the who, what, where when and how of the new plant introduction world plus tips and tricks to market to both the consumer and industry customers.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Speaker: Darcy Daniels
In today's smaller gardens, plants that perform are the holy grail. In addition to providing beauty and enjoyment, our most valued plants must also divide space, cover the ground, provide shade, or screen an unsightly view. Selecting plants that get the job done, and look good doing it, then, is key to creating memorable gardens that are beautiful and functional. In this session, we’ll walk through a method that helps you, first, understand the situation unique to your garden, and then pare down your list of plants to ones that will do the job at hand.
Speaker: Leslie Halleck
It's no secret that as women we face distinct challenges in the workforce. But we also bring distinct skills that benefit us and our industry. Are you promoting your own professional strengths and skills strongly enough? Are you leveraging the strengths of other women in the workplace to help us all rise together? Join Leslie for a shot of inspiration and tips on how to navigate the industry as a Woman in Horticulture.
Speaker: Ryan Contreras
Come learn about the newest developments from the woody plant breeding program at Oregon State. Points of discussion will include potentially sterile maples, new azalea hybrids, striking new Deutzia selections, seedless and high impact althea, shrubs for edible landscapes, and more! We take a scientific approach to developing new shrubs and trees that are beautiful, durable, and efficient in production - come learn about what's in the pipeline and available today.
Speaker: Jill Calabro
Come hear about some of the latest research results and efforts being made to manage boxwood blight. The Horticultural Research Institute (HRI) is working to advance these developments and is a wholly industry-funded and directed organization that supports sound, scientific research for the betterment of the green industry.
Speaker: Lorence R. Oki
The terms "low water use" and "drought tolerant" are used to describe plants and their irrigation needs in urban landscapes, but these terms are not synonymous. We'll discuss how they are different and plant characteristics that may tell us how plants use water. We'll also briefly discuss California landscape water conservation regulations and the field trials we use to assess landscape plant water use to develop information to assist with compliance and inform plant professionals of how the tested plants perform when exposed to deficit irrigation.
Speaker: Kaci Buhl
Kaci Buhl will present an overview of the newly revised Worker Protection Standard (WPS), emphasizing nursery and greenhouse scenarios. Learn the new rules for annual training pesticide handlers and employees who work in and around pesticide treated material. The WPS also includes a minimum age for pesticide handlers, onsite hand washing requirements and increased worker access to pesticide application records. This session will provide you with new training materials including a workplace poster and checklist for employers.