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Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Steve Black
In 2015 Raemelton Farm became the first and only nursery in the United States to sell USDA Certified ORGANIC B&B trees. The Organic market is no longer a hippie thing; and cost efficient organic ornamental production requires cutting edge science and technology. This presentation will explain the marketing value of, and financial rational for going organic. Organic field production requires very different cultural practices, record keeping, and management. The talk will cover Raemelton’s techniques for pest and weed control, soil conservation, and farm management.
Speaker: Andony Melathopoulos
Concerns around bee health over the past decade have been widely felt across horticulture industries. This seminar focus on practical steps to safely use pesticides around pollinators and tips on how to market your services and products to capture this concern and turn it into revenue. The talk will also outline an initiative in Oregon to showcase horticultural industries to consumers as bee-friendly; the Showcase Farm and Oregon Innovators program.
Speaker: Ali Noorani
Illustrating the National Immigration Forum’s work with conservative and moderate faith, law enforcement and business leaders, Ali will discuss the value and importance of immigrants to the American economy and various industries, including the agricultural sector. He will discuss how local communities and economies across the US benefit from immigrants, and the cultural and political context of today’s immigration debate.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Speaker: Richie Steffen
Ferns are one of the most diverse groups of plants for shade. Get expert information on how to use them effectively in the landscape and learn about their historical use in gardens. See some of our best native ferns for our gardens along with exotics from around the world that are true performers. This lusciously photographed lecture features clever garden feature that anyone can create at home. Richie Steffen is co-author and co-photographer of The Plant Lover’s Guide to Ferns and an experienced fern grower.
Speaker: Maria Zampini
No matter what segment of the green industry your business is in, new plant varieties can be a differentiation sales and marketing strategy. Find out how you can take that cool, new plant you just saw in the New Varieties Showcase and put it to work helping grow your business and make you stand out amongst your competitors. Learn the who, what, where when and how of the new plant introduction world plus tips and tricks to market to both the consumer and industry customers.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Speaker: Darcy Daniels
In today's smaller gardens, plants that perform are the holy grail. In addition to providing beauty and enjoyment, our most valued plants must also divide space, cover the ground, provide shade, or screen an unsightly view. Selecting plants that get the job done, and look good doing it, then, is key to creating memorable gardens that are beautiful and functional. In this session, we’ll walk through a method that helps you, first, understand the situation unique to your garden, and then pare down your list of plants to ones that will do the job at hand.
Speaker: Leslie Halleck
It's no secret that as women we face distinct challenges in the workforce. But we also bring distinct skills that benefit us and our industry. Are you promoting your own professional strengths and skills strongly enough? Are you leveraging the strengths of other women in the workplace to help us all rise together? Join Leslie for a shot of inspiration and tips on how to navigate the industry as a Woman in Horticulture.
Speaker: Ryan Contreras
Come learn about the newest developments from the woody plant breeding program at Oregon State. Points of discussion will include potentially sterile maples, new azalea hybrids, striking new Deutzia selections, seedless and high impact althea, shrubs for edible landscapes, and more! We take a scientific approach to developing new shrubs and trees that are beautiful, durable, and efficient in production - come learn about what's in the pipeline and available today.
Speaker: Jack Jostes
Good, profitable customers and reliable potential employees see you online – your website, Google listing, review sites, Houzz, Facebook page, Instagram photos and more. Are you making the best impression? Can you recruit the top employees? Do potential customers trust you off-the-bat to deliver what they need? Learn easy, actionable digital marketing tactics that will improve your search rankings, get your landscaping company found online, and build your landscaping business up to where it belongs.
Speaker: Lorence R. Oki
The terms "low water use" and "drought tolerant" are used to describe plants and their irrigation needs in urban landscapes, but these terms are not synonymous. We'll discuss how they are different and plant characteristics that may tell us how plants use water. We'll also briefly discuss California landscape water conservation regulations and the field trials we use to assess landscape plant water use to develop information to assist with compliance and inform plant professionals of how the tested plants perform when exposed to deficit irrigation.