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Speaker: Anne Obarski
Have you ever thought, “Running a business would be easy if I didn’t have to deal with people?” Determine why some people step on your last nerve, what to do about it, and strategies to deal with employees or customers who are upset and turn them into your word of mouth sales team!
Speaker: Allan Armitage
As an industry, we get too focused on the soil, the fertilizer, the design and the function without realizing people want to have fun with our plants. To most consumers, plants provide pleasure and function, people don’t want to be serious about them. Perhaps we need to feed this lighter side of what we do when we talk about plants to our staff and to customers. We can sell, market and enjoy our plants if we can tell a few stories that make others smile. Is there really a “wort” anyway? Speaking of… does a toad lily really cause warts? “Tell me the facts, I forget, tell me the story, I remember”.
Speaker: Anne Obarski
Marketing, service and creating a customer experience are all important parts of any successful business. But what is it that really sets your company apart from the competition? Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time – and then encourage them to return and spread the word along the way.
Speaker: Tina Bemis
Does the idea of 150 additional customers purchasing your leftover tulips and daffodils on a cold, rainy Sunday in November get your heart racing? How about always selling down the last 5% of annuals, where most of your profit is? If so, then maybe it’s time to offer workshops. The secret to success at a small, New England garden center is not just profiting from the workshop itself. Learn their whole strategy that will provide your customers with a newfound feeling of creativity and a fierce loyalty to your business. Includes a copy of Tina’s book on workshops.
Panel: Jill Calabro, Ph.D., Chuck Cannon, Ph.D., Paul Doruska, Ph.D., Tom Fernandez, Ph.D., Benjamin Meyers, Matthieu Vollmer, MBA
This stacked panel of experts will plunge into the current and potential application of exciting new technologies showing promise in automating and innovating the management of nursery stock, and other environments including arboretums and forest stands. New technologies explored during this seminar include drone-based observation and sampling, canopy robotics, and a variety of radio-frequency identification (RFID) applications. Panelists will address the need for RFID amidst compressed profit margins and labor challenges and will reveal the power of strategic software and RFID integrations.
Speaker: Ali Noorani
Illustrating the National Immigration Forum’s work with conservative and moderate faith, law enforcement and business leaders, Ali will discuss the value and importance of immigrants to the American economy and various industries, including the agricultural sector. He will discuss how local communities and economies across the US benefit from immigrants, and the cultural and political context of today’s immigration debate.
Speaker: Dr. Allan M. Armitage
Dr. A will chat about trends in the marketplace including the importance of annuals and perennials as well as some shrubs (after all, Deutzia and Hydrangeas are perennials, aren’t they?). He will look at some of the tried and true as well as what the breeders are excited about. He may be all over the map, but it should be an interesting map.
Speaker: Sid Raisch
Ecommerce is about LOCAL pickup, delivery, and planting of high quality plants - more than it is about shipping junky plants in a cardboard box.
Speaker: Tina Bemis
Imaginative marketers can envision dozens of ideas which draw crowds. But do they come for the free food, take up parking spaces, valuable staff, and scare your regular customers away? How do you create a balance that gets you community goodwill, free press, AND returns profit to your bottom line? Includes examples like our Scarecrow fundraiser which brings in 500 families and our Egg Hunt which brings in 1000 children and “limited time” sales that focus on buying right and managing “materials handling” so you don’t sacrifice profit. Includes a brutal evaluation of whether events are right for you.
Speaker: Jack Jostes
What differentiates your garden center, florist, greenhouse or nursery from Amazon? Staff expertise, face-to-face problem solving, quality of your selection, freshness of your plants, knowledge of the local gardening challenges, and so much more. Learn how businesses grow their revenue by helping customers locate local companies when searching online for a yard and garden help. Get more local traffic in the door with green industry digital marketing trips from a proven green industry leader.
Dr. Hannah Mathers
More genetically modified crops (GMCs) are being used in agriculture than ever before, with stacked glyphosate and dicamba resistant soybeans, Xtend™ seed, being some of the most recent players. A severe escalation in herbicide drift and carry-over injury on “non-target”/ nursery/landscape trees has resulted. Carry-over in the trees, and in the soil, continue to impact the plants years after the initial spray incidence, however, neither impact is well-described or understood for woody plants. Come and hear why you want your upwind neighbor, and you to “drift apart.”
Are you taking advantage of a growing market segment? Indoor gardening and plantscaping are growing trends and consumer grow lighting technology is exploding. But, the mainstream gardening consumer and plantscapers still don't have enough access to products and education delivered in relevant ways. Growing under lights is also the solution to many indoor plant and plantscaping failures. If we want to attract new gardening customers and help existing ones extend their growing seasons, we need to provide consumer-geared tools and techniques that help them be successful. Let’s take indoor gardening “out of the closet” and make it more accessible and successful for general gardeners, new plant enthusiasts, and professional plantscapers.
Speaker: Kyle Peterson
With everyone in the industry talking about labor shortages and not being able to find help, doesn't it make sense to hold on to every employee that you can? This seminar will dive into the real reasons that either keep employees or drive them away. Many people think it all boils down to money, but that isn't necessarily the case. We'll dig into this challenging situation and give you the tools to not only keep your employees but make them more engaged.
Speaker: Maria Zampini
No matter what segment of the green industry your business is in, new plant varieties can be a differentiation sales and marketing strategy. Find out how you can take that cool, new plant you just saw in the New Varieties Showcase and put it to work helping grow your business and make you stand out amongst your competitors. Learn the who, what, where when and how of the new plant introduction world plus tips and tricks to market to both the consumer and industry customers.
Speaker: Michael Stolp
How is succession planning forged in your business? Hot and hammered into shape, or formed by concentrated effort? In this pragmatic presentation, real-world stories illustrate why succession planning is a priority, what gets in the way, and how you and your family can start building your plan. Learn how to create alignment between your business, succession plan and estate plan by building from a common foundation and being business smart and family friendly. Finally, get the short-cut to wisdom ... and youth!
Speaker: Sid Raisch
A consumer- controlled chain reaction of events begins when a consumer buys online - like a 7.4 Earthquake, this will change your world. Whether the change is for the better or worse, is up to you. If you have updated to the new consumer code of commerce, you'll have a great opportunity. Better hurry to this session to find out what happens in your world, when the consumer clicks BUY.
Speaker: Leslie Halleck
It's no secret that as women we face distinct challenges in the workforce. But we also bring distinct skills that benefit us and our industry. Are you promoting your own professional strengths and skills strongly enough? Are you leveraging the strengths of other women in the workplace to help us all rise together? Join Leslie for a shot of inspiration and tips on how to navigate the industry as a Woman in Horticulture.
Speaker: Jack Jostes
Good, profitable customers and reliable potential employees see you online – your website, Google listing, review sites, Houzz, Facebook page, Instagram photos and more. Are you making the best impression? Can you recruit the top employees? Do potential customers trust you off-the-bat to deliver what they need? Learn easy, actionable digital marketing tactics that will improve your search rankings, get your landscaping company found online, and build your landscaping business up to where it belongs.
Speaker: Kaci Buhl
Kaci Buhl will present an overview of the newly revised Worker Protection Standard (WPS), emphasizing nursery and greenhouse scenarios. Learn the new rules for annual training pesticide handlers and employees who work in and around pesticide treated material. The WPS also includes a minimum age for pesticide handlers, onsite hand washing requirements and increased worker access to pesticide application records. This session will provide you with new training materials including a workplace poster and checklist for employers.
Speaker: Moriah LaChapell
Biological Control Agents (BCAs) are predators, parasitoids, and naturally occurring pesticides used to decrease pest populations. Implementing BCAs in any production system can increase control in combination with effective chemistry. In this session, you will learn about the different types of beneficial insects, and biopesticides as a solution to damaging pests. We will also discuss compatibility of pesticides and Biological Control Agents.